Isuzu La Union, one of Isuzu Philippines Corporation's newest dealerships, recently celebrated its first year anniversary with a mini truck fest and light commercial vehicle show.

Despite constructing and inaugurating the establishment at the height of pandemic, One Maharlika Motor Sales and Service Corporation maintained composure and remained zealous in building the market share of the dealership in the Northern Luzon region.

The anniversary celebration was attended by guests from local government, IPC, motoring media, suppliers and customers. During the program, a turnover ceremony was conducted for the four NMR85H drop-side units and one FVM34W aluminum wing van unit to AQN First Bev, a multi-industry company distributing different products ranging from LPG to food and beverages in San Fernando, La Union. The units it purchased will be part of its delivery fleet.

To show its gratitude toward customers for playing an important role in its business growth over the year, Isuzu La Union also presented plaque of appreciation to its valued fleet customers who regularly purchase units and avail services at its dealership.

"As a new player in our network, we appreciate your dedication to uphold the Isuzu brand and our commitment to provide the best mobility and business solutions to Filipinos," IPC president Noboru Murakami stated.

As part of Isuzu La Union's anniversary celebration, it also formally opened the mini — truck fest and LCV show to the public through a ribbon cutting ceremony led by IPC head honcho, Isuzu La Union president Benigno Garcia and Bauang La Union Municipal Mayor Eulogio Clarence Martin de Guzman III.

"We are featuring our Isuzu trucks with different body applications such as refrigerated van, passenger van, dump trucks, and many more to serve the various needs and requirements of our dear customers here in La Union," Garcia shared.

Isuzu La Union showcased an array of Isuzu trucks with different body applications in its dealership, as well as Isuzu mu-X and Isuzu D-MAX. Likewise, through the affair, it also introduced its "First Year Anniversary Parts and Service" promo wherein customers can get freebies and exclusive discounts on parts and labor upon booking services through its Facebook page at https://www.facebook.com/IsuzuLaUnionOfficial/.