An entertainment website reported that the movie Always, featuring real-life sweethearts Kim Chiu and Xian Lim, grossed less than P1 million on its opening day on 28 September.

But Chiu seems to be unaware of it — and probably doesn't give a hoot. What she knows for sure is that the movie has been having block screenings since opening day. Tickets to such events are pre-sold and the gross sales is not a concern for the cinema since it charges a flat rental rate.

"Our fans have been supporting us through those endless block screenings. I am very thankful to them," Chiu told media members at the launch of beauty brand Lifestrong Hairfix which she's endorsing.
The Filipino-owned business is engaged in the distribution and marketing of personal care products since 2008.

Poor results

There were actually three foreign and another Filipino movie which also opened on 28 September.

But the word is that none of the three imported flicks—Harry Style's psychological thriller Don't Worry Darling, the psycho-horror Smile, and the Thai sci-fi thriller The Lake — grossed big on that day.