Out of this world OOH billboards

PHOTOGRAPH COURTESY OF BURGER KING BURGER King’s ‘Burn That Ad’ campaign.

By TDT

September 17, 2022

When a simple advertising plan isn’t enough, an out of this world out-of-home advertising may do the trick.

Out-of-home advertising, sometimes called out-of-home marketing or outdoor advertising, refers to any visual advertising media found outside a consumer’s home. Examples are billboards, posters, public transportation or signages.

Time has seen that companies can get creative with OOH advertising. For example, Ajiboye Samuel, founder and country manager of Alpha and Jam Nigeria, uses technology and justifications with analytics and data report for OOH advertising. His company invests in the digital out of home space, owning premium assets like The Madison and 20 other digital billboards across Nigeria.

“The beauty of what we’re doing are the potentials of what can happen,” Samuel said.

PHOTOGRAPH COURTESY OF DOOH
POSSIBILITIES are endless with DOOH.

Here are some examples. In Stockholm, pharmaceutical company Apotek Hjärtat created the “Coughing Billboard” that, as the name suggests, coughs whenever people are smoking close by.

In 2019, McDonalds launched its “Bitten Billboards” campaign that features its screens with huge bites taken out of it. Meanwhile, its rival food chain Burger King created the “Burn That Ad,” an AR campaign only made available in Brazil. People will have to open Burger King’s AR app, scan any competitor’s ads and watch it digitally burn.

In the Philippines, Digital Out-of-Home Philippines has collaborated with other players for the country’s most creative billboards yet. For almost three decades, DOOH continues to serve advertisers and clients with a vision to create a full service that pushes the industry to its fullest potential.

From LEDs, lamppost banners, overpass displays, lightboxes and tunnel banners, the possibilities are endless with DOOH.


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