Cognac brand launches campaign, personalization service


September 17, 2022

Hennessy is set to debut the Paradis is on Earth campaign for the exquisite rare blend Paradis, depicting an ode to epicureanism and a celebration of the harmony that exists between nature, music, and people.

Hennessy’s sixth-generation Master Blender Maurice Filloux created Hennessy Paradis in 1979 as a tribute to symphonic music and sensuality.

As part of the campaign, Hennessy is set to collaborate with legendary pianist Lang Lang to create a unique piece of music inspired by this harmonious masterpiece of eaux-de-vie.

A reflection of what a perfectly blended cognac can be, defined by its graceful, silky character, Hennessy Paradis immediately delights with its rich copper color. The finely nuanced aromatic qualities welcome those who seek bliss and delight, and for the palate, a perfectly balanced blend, both voluptuous and harmonious, combines smoothness and strength with a smooth texture and deep persistent finish.

Accompanying the new campaign launch is Hennessy Hands, a personalization service available at Watson’s Wines.

The service allows customers to create unique bottles by engraving a message or initials.

Customers will also have the option to add bespoke leather elements such as the clip (available in eight colors) that wraps around the bottleneck, inspired by cooperage craftsmanship gestures. This bespoke service will make the moment of sharing more special.

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