Beauty ‘addicts’ in full force

(from left): Beauty Key Brands Division Merchandise manager April Marquez; Bienvenido ‘Donnie’ Tantoco III; SSI Group president Anthony Huang; Rustan’s The Beauty Source marketing manager Jackie Avecilla

Rustan’s The Beauty Source celebrated A Decade of Beauty at the annual Rustan’s Beauty Addict Event last 1 September, marking the event’s comeback after the pushbacks caused by the pandemic.

It was held physically at Rustan’s Shangri-La Mall. Thoughtfully planned, the theme revolved around the concept of a diamond — symbol for a bright and burning passion within. This event also encouraged beauty addicts to step out in confidence and shine brightly for all to see.

Among the event attendees were the most influential experts in beauty such as celebrity makeup artists Anthea Bueno, Jelly Eugenio, Gery Penaso; models Jessica Yang, Wanda Chen, Mika Reins; content creators Janeena Chan, Chelsea Robato, Kally Araneta, Ashley Colet, Rhea Bue, Jeff Ong, Kai Javier, Marj Maroket, Sam Valenciano, Vanna Garcia, and many more.

Tantoco III; RMK general manager Cessie Colayco; and Rustan Commercial Corporation senior vice president for Store Development Michael Tantoco Huang.

Beauty and Fashion Maven Nicole Andersson hosted the jam-packed program, which featured a spotlight dance performance and a fashion show highlighting the Faces of Beauty throughout the years.
Aiming to bring audiences back to where it all began, the program touched on the different beauty themes that Rustan’s Beauty Addict Events celebrated from 2013 to 2022.

The program ended with a celebratory toast led by senior vice president for Support and Development of Rustan Commercial Corporation Michael Tantoco Huang, and president of Rustan Commercial Corporation Bienvenido Tantoco III.

Shaira Luna


Stephanie Dods


Rustan’s The Beauty Source – A Decade of Beauty host Nicole Andersson.

They were accompanied by their esteemed partners from HSBC Philippines, Philippine Airlines Mabuhay Miles, RMK Beauty, Shiseido Philippines, Beautybox Corp., Estee Lauder, and Luxasia, who all helped make the event possible.

More prizes and surprises awaited guests on the first floor of Rustan’s Shangri-La, where almost 40 beauty brands hosted activities in their respective booths. As guests partied and shopped, celebrity DJ Jimmy Nocon kept the good vibes going all the way until store closing.

(from left): Tantoco III; Luxasia deputy country manager Barbs Miravalles; Shiseido Philippines managing director Michael Goh; Colayco; HSBC Philippines senior vice president assets head Margot Santos; Huang; Philippine Airlines Loyalty Partnerships and Alliances program manager Kitinka Icalina; Philippine Airlines Mabuhay Miles head of Strategy and Business Development Jonathan Chua; Beautybox Corp. president Cheryl Chua; Estee Lauder Company Brand general manager Gay Lao-Chen.

Beauty addicts’

10-day promo

Get more with Rustan’s The Beauty Source’s ongoing 10-day promos happening until 11 September.

These are available in Rustan’s Stores,, and Rustan’s Personal Shopper On Call.


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