‘Dream in a Shoebox’: 14 years of supporting Filipino children

MDIAS started in 2009 with a modest collection of 200 shoeboxes from TeamAsia’s industry partners and friends, containing school supplies to inspire children to go to school.

Education is an essential tool for children to thrive. | PHOTOGRAPH COURTESY OF FB.COM/MY DREAM IN A SHOEBOX

September 3, 2022

It is imperative to ensure Filipino children have the capacity to attend their classes no matter the learning set-up.

TeamAsia, a marketing agency, launches the 14th year of its annual education campaign, My Dream In A Shoebox, to support Filipino children with educational needs.

MDIAS started in 2009 with a modest collection of 200 shoeboxes from TeamAsia’s industry partners and friends, containing school supplies to inspire children to go to school.

For seven years, MDIAS has been partnering with Yellow Boat of Hope Foundation, a non-government organization that ensures every child in the Philippines experiences quality education. This partnership grew, with MDIAS raising nearly P1 million that funded three e-hubs, sponsored 100 scholars, and provided 1000 dream kits to students.

This year, with its mission to make Filipino children’s #BiggerDreams come true, MDIAS is looking to raise P450,000 to build an e-hub and sponsor 100 more scholars in its partner communities.

The e-hub will be supporting students and teachers by providing access to six laptops, Internet connection, and allowance for logistical expenses. The scholars, on the other hand, will be given financial aid for school supplies, transportation, learning modules, hygiene kits, and face masks.

“Education is an essential tool for children to thrive. Through MDIAS, we hope that you will help us in supporting Filipino children to learn, build their futures and make their #BiggerDreams come true,” TeamAsia’s managing director and MDIAS chief dream builder Bea Lim said.

To take part in this year’s campaign, visit www.teamasia.com/shoeboxcampaign/.


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