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Why do we let curated images on social media dictate our self-image?

Beauty standards have always skewed towards an almost rigid but fickle set of rules. Between unachievable flawlessness and varying ideals of skin tones, the entertainment and advertising industries do not hesitate to latch on to unrealistic indicators, dictating what people should look like.

The skincare industry, incidentally, has had to reflect the same problematic point of view — but Clear Start by Dermalogica wants society to break free of it, as soon as possible.

Dermalogica has declared June to be Acne Awareness Month and marked it with a virtual discussion that highlights the significance of body neutrality — in this case, the act of calling out and resisting acne censorship.

The digital rendezvous kicked off with the announcement of Clear Start’s partnership with the National Alliance on Mental Illness (NAMI), spotlighting the part that media messaging — ranging from traditional to digital to social — has on the mental health of the youth.

“Being mindful about words, whether you’re an editor or a reporter, can really shape our opinions of ourselves. Not doing so can inadvertently make people feel bad about the skin they have, when it’s perfectly natural to have pores and texture and cysts,” Filipino-American beauty content creator Kristina Rodulfo said.

There needs to be a change in how people see acne for all generations, most importantly for the Gen Z, since they’re in a time of their life where they are most susceptible to it. And that is exactly what Clear Start by Dermalogica wants to continue putting forth. Love your own skin but do not give in to the subliminal, negative advertising that litters every social feed.

Dermalogica’s donation of up to $15,000 to NAMI will continue to provide support for research and resources for those suffering from mental illness.

Clear Start by Dermalogica is available through the Philippines Sephora websites.

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