The pandemic has forced a sudden adoption of the digital and paperless process to enforce distancing between individuals. As such, all imaginable sectors and businesses have reluctantly shifted into more technologically advanced ways to conduct their operations. But it was only to remain relevant in order to survive.
Luckily, the tourism industry has joined the bandwagon. They are not an exception to these new trends. Here are our observations and findings in this ever-changing field:
Research is done online
TripAdvisor, the world’s largest travel platform, has reported that 80 percent of tourists will spend approximately a month researching destinations, hotels, restaurants and other local attractions. The younger demographic tends to book more spontaneously, while those ages 55 and above book over four months ahead of the scheduled date.
Shift to mobile
Desktop and laptop remain the preferred devices for the preparation of online trips. In 2022, 64 percent of desktop users complete their transactions, while 44 percent of mobile users finalize their plans on their phones. This trend is slowly heading towards mobile devices, as the difference between the two decreases every year. Meanwhile, it must be noted that online traffic – or the number of individuals who do research on travel deals – is 55 percent on mobile and 45 percent on desktop.
Reviews are important!
Seventy-two percent of new customers will book a property only after they research. Approximately 15 percent do not trust businesses with no reviews, while six percent do not trust reviews regardless. Data likewise shows that 95 percent of reviews posted online are positive, with only five percent being negative. The positive feedback on social media and other websites are now the basis in capturing new customers.
Travel agents are back
In America, only 24.3 percent of travelers use the service of physical in-person travel agencies. But it is gradually increasing. This market is now moving away from do-it-yourself experiences and now prefer more specialized tours with an agent, up by 34 percent. A whopping 60 percent are also willing to pay more to ensure quality. Trends predict the comeback of travel agencies due to a shift in how millennials travel. In vogue now are one-stop-shops which handles one’s flights, hotels and everything in between.
Online bookings in the future
Globally in 2020, approximately $817 billion revenue was reported due to online bookings. Compared to the $1.2 trillion tourism industry, this means going digital comprises a significant portion of reservations. With this in mind, experts predict that 700 million individuals will make an online booking by 2023.