Kim Jun-myeon, popularly known as Korean pop group Exo’s leader Suho, said in an international conference that Hallyu or Korean Wave is not just about music, television series and movies, but has expanded to fashion, food and education
Awareness and interest in Korean pop culture ‘will continue to grow and evolve,” Kim Jun-myeon said at a Korean studies conference held 20 May at Stanford University’s Shorenstein Asia-Pacific Research Center (APARC).
The event celebrated the 20th anniversary of APARC’s Korea program.
Kim, 30, popularly known as Korean pop group Exo’s leader Suho, was a guest panelist alongside CJ ENM America CEO Angela Killoren.
He said Hallyu or Korean Wave is not just about music, television series and movies, but has expanded to fashion, food and education.
Life as performing artist, he recounted, took him to so many places that he realized Hallyu really has no borders.
Fans of various nationalities, he noted, take pains singing Korean songs and making banners in hangul (Korean alphabet).
In 2014, Exo received a commendation from the Ministry of Culture, Sports and Tourism’s Korea Creative Content Agency.
Other recipients of the citation were Kim Soo-hyun, Yoo Jae-suk, SHINee and BTS.
The APARC conference also had former United Nations Secretary-General Ban Ki-moon in attendance.