Charo Santos-Concio wants Filipinos to learn how to save money.
The popular host of the long-running drama anthology series Maalala Mo Kaya has a new gig, Shine On, Overseas Pinoy, a talk show about financial management in Filipino households.
A partnership between The Filipino Channel (TFC) and Sun Life, the show aims to help Overseas Filipino Workers (OFWs) and their families have a brighter future by making informed financial choices.
The idea to produce a show stemmed from a Sun Life event where its financial advisors held conversations with OFWs.
Each episode of Shine On… will have as guests an OFW and a financial advisor discussing money issues and how to resolve them.
Majority of the OFW featured on the show tend to splurge their first paycheck on luxury, Concio said, adding the basic lesson to be learned is how to live within one’s means.
Alex Narciso, Sun Life of Canada Philippines president, said 10.2 million OFWs worldwide contribute 10 percent of the country’s gross domestic product (GDP).
Many of them need assistance on how to manage their finances.
Concio said the assistance covers managing assets, expenses and savings: “What’s the first thing taught in financial management? To live within your means. Gastusin mo lang ’yung kaya ng dinadala mo.”
Setting priorities is step one. “It’ll give you the discipline to manage it well,” Concio added.
The 13-episode Shine On, Overseas Pinoy premieres on 14 May on TFC, available in Asia Pacific, Europe, Middle East, and Africa. New episodes air Saturdays and Sundays until 25 June.