ospitality brand Accor and the International LGBTQ+ Travel Association (IGLTA), the leading member-based global organization dedicated to advancing LGBTQ+ tourism, have formed a global partnership. Together, Accor and IGLTA will work to ensure the hospitality industry is a safe and inclusive space for all, and will facilitate and drive equality within the travel sector. The collaboration is the first step in demonstrating the new, essential pillar within Accor’s Diversity and Inclusion commitment: To increase momentum in welcoming and valuing LGBTQ+ team members, clients and communities.
The partnership is an important statement by Accor about its belief in the social and economic benefits of LGBTQ+ tourism and the need to make all travelers feel welcome. With an annual reach of more than four million LGBTQ+ consumers, the Platinum-level partnership with IGLTA commits Accor to promote LGBTQ+ tourism and signals the group’s values as an open and inclusive company to LGBTQ+ communities.
As a global player and major employer in the hospitality industry, Accor recognizes the critical role it must take in setting and enforcing the standard for diversity and inclusion. The challenges of the last year have only reinforced the importance of community and the relevance of the group’s values: Inclusion, equity and care for others. These core pillars are a great strength and driver of momentum throughout the group, cultivating company-wide innovation and performance, and creating an inclusive environment for all to thrive in.
Accor has long taken a proactive and engaged approach to diversity, equity and inclusion. Whether it is through implementing internal inclusion policies, promoting external messaging such as Ibis’s “We are Open” campaign, or sponsoring Pride marches, Accor seeks to be a leader on LGBTQ+ issues and is proud to partner with IGLTA on this initiative.
In Southeast Asia, Accor has been a staunch supporter of inclusive travel, as a sponsor of the LGBTQ+ Travel Symposium Thailand. The event brings together the world’s leading LGBTQ+ experts in marketing, sales, media and operations fields to deliver their insights as well as sensitivity training, with the goal of engaging businesses in inclusive practices. Accor also invited Heartists from across the region to join an internal Pride celebration last year, with the goal of creating a more inclusive environment.
“We have long admired Accor’s commitment to diversity, equity and inclusion and are thrilled to expand our relationship to an integrated, year-round approach to advancing LGBTQ+ travel,” said, John Tanzella, president and chief executive officer of IGLTA. “Accor’s commitment to creating safe, welcoming experiences for LGBTQ+ travelers and to championing diversity within their team perfectly aligns with IGLTA’s mission and the work of our global partners.”
“We are immensely proud to be joining an incredible group of global firms in celebrating and advancing LGBTQ+ tourism. With more than 260,000 Accor team members in 110 countries, diversity makes us who we are; it forms our very identity and defines our people-first culture. As a group we are whole-heartedly committed to ensuring the LGBTQ+ community feels welcome.
We hope our collaboration with IGLTA today will further consolidate our aspiration to be the reference point in the hospitality sector for LGBTQ+ employees and guests,” said Steven Daines, Chief Talent and Culture Officer of Accor.
“Diversity and inclusion week is an incredibly important time for Accor to celebrate our people and our differences. It is also a crucial time to focus on next steps and continue to evaluate where we can improve. We strive to continuously build upon and develop initiatives to ensure the LGBTQ+ community feels supported to travel and experience the world, and our new pillar within our Group policy reflects our commitment to this essential area,” said Anne Sophie Beraud, vice president for Group Diversity and Inclusion of Accor.
“We believe strongly in driving equality and equity in society, because it is simply the right thing to do. The partnership with IGLTA is an important statement by Accor about our belief in the social and economic benefits of LGBTQ+ tourism and the need to make all travellers feel welcome. Our goal is to create inclusive environments at our hotels worldwide, and to make our guests feel safe, welcome and proud, no matter where they are traveling,” said Garth Simmons, chief executive officer, Accor Southeast Asia, Japan and South Korea.