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What Alden has learned from ‘Eat Bulaga!’



Eat Bulaga! changed Alden Richards’ life.

For four years starting 2010, he toiled as a newbie actor appearing on GMA TV programs and movies, and as an aspiring singer who released his self-titled album.

The turning point came in 2015 when he joined the country’s
longest-running noontime TV show, where he was given his own segment, “That’s My Bae.”

Alden Richards: ‘Eat Bulaga!’ taught me how to be generous, to give to the needy.

On Eat Bulaga! Richards became the hottest heartthrob with millions of followers, lots of projects and lucrative product endorsements.
The show has taught him to give back. Recently he bought P40,000 worth of consumer items from his GMA colleague Betong Sumaya’s live selling.

Richards likewise continues to run his AR Foundation which grants student scholarships.

“The show taught me how to be generous, to give to the needy,” he said in a media conference announcing the contract renewal between Eat Bulaga! and GMA Network.

‘Eat Bulaga’ is easy to watch, said the show’s cohost Vic Sotto (middle), with cohorts Tito Sotto and Joey de Leon.

“I’m grateful especially to the people behind the show. They took care of me, taught me… I hope to stay here for a long time,” said Richards.

The 30-year-old celebrity pointed out doing the show doesn’t feel like work at all since it’s like spending time with a second family.

THE Pambansang Bae, Alden Richards, wants to stay in ‘Eat Bulaga!’ for a long time.

“The reason people continue to enjoy Eat Bulaga! is because it’s easy to watch,” said the show’s cohost Vic Sotto. “You can be at home and doing a lot of things but still be able to laugh or even cry over the show. It has a strong impact.”

Eat Bulaga! airs Mondays to Fridays at 12 p.m., and Saturdays, 11:30 a.m. on GMA.