Personal Collection Direct Selling Inc. (PC) has successfully transitioned from recyclable packaging to the newest biodegradable packaging, making it the first company in the Philippines to do so.
PC is leading the drive towards ridding the world of plastics that are harmful to the environment by shifting to biodegradable packaging. Its new biodegradable packaging is estimated to decompose in landfills after only five to ten years, while regular plastic packaging may last for at least a thousand years.
The traditional notion that recycling alone could eliminate plastic waste is being questioned by data from the US Environment Protection Agency that Americans, for example, recycle only 35 percent of more than 267 million tons of solid waste every year.
According to a 2020 study of the World-Wide Fund for Nature Philippines, at the national level, only 40 percent of packaging waste in the Philippines is collected, and only 9 percent of the plastic waste is recycled.
With this, PC takes a further step by not just going recyclable but also turning to biodegradable packaging. Through the launch of its “A Green Life is A Great Life” movement last June 2020, PC’s network of sellers has been mobilized to advocate for the advantages of biodegradable packaging as their contribution to helping protect the environment.
“We made the shift from recyclable to biodegradable packaging because we believe that this is a sustainable solution that will not only address the major plastic pollution crisis, but will also mitigate many other environmental issues. And we are very enthusiastic to have pioneered this groundbreaking move that also aims to impact the future of every Filipino household,” said Personal Collection president and CEO Jerome Tuguin.