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Maximizing motion



The word: “Overdrive” may mean a lot of things. It can be that popular Eraserheads song in the 90’s, a Nintendo game or that 2017 race car flick starring Clint Eastwood’s son. It can also connote overworking things, animals and people to stress to be able to accomplish a goal or something to that effect.

But in more mechanical terms, overdrive is the highest gear in the manual transmission of a vehicle. It allows the engine to operate at a lower RPM for a given road speed, achieving better fuel efficiency, lower noise or lesser wear. In short, it just simply means knowing how Physics works and maximizing this certain knowledge to our own advantage.

Similarly, the whole automotive industry eventually learned how to “overdrive” after two years into this pandemic as it continues to grow its sales in the first 10 months of the year, increasing by 23.8 percent compared to the same period last year.

In a recent joint report, the Chamber of Automotive Manufacturers of the Philippines Inc. (CAMPI) and the Truck Manufacturers Association (TMA) recorded a total of 214,186 unit sales from January to October this year, which is higher than the 173,035 units in the same period in 2020.

Both passenger car and commercial vehicle segments continue to recover as year-to-date sales improved by 29.3 percent and 21.3 percent, respectively. With the easing of restrictions in October, month-on-month sales of the local automotive industry grew by 5.1 percent to 22,581 units from 21,493 units in September. And if everything runs smoothly, we’re on track to the targeted sales of 295,000 units by the end of the year.

This simply shows how the industry has learned to understand trends and patterns, pivoted to suit lifestyles and adapted to the current environment.

In our collective effort, this motoring special issue, dubbed as: “Overdrive” highlights how people and businesses have embraced our current situation and have simply learned to live with the virus.

On A premium this pandemic, instead of wallowing on dreary conundrums of this pandemic, we get to face the other direction and spoil ourselves with the finer things in life with the top-spec Mitsubishi Montero Sport. Stylishly invigorating, meanwhile, presents the all-new Honda Civic launched right in the middle of this health crisis to be able to revitalize our spirits of what the future of the automotive realm brings.

On our centerspread, we have the inspiring story of Face shields and supercars, which features an automotive business owner’s pivot to adapt to his current situation and be able to give hope, not just to his clients, but also to the men and women who tirelessly work for him. The Karrera Showroom, on the other hand, underscores that no matter how much negativity the pandemic gives off, it still ripples otherwise as from the shadows of gloom, this café car showroom booms.

Lastly, our Racing back to life tells a story of how face-to-face motorsport racing has slowly come back to the actual race tracks after a year of absence. This simply shows that no amount of negative impact of the virus can ever stop our passion for speed.

As you flip through these pages, we hope that you get to absorb the message that we want to convey. Time does not stop. And so do we. We must learn how to constantly move forward in life no matter what our situation may be. Let us not allow ourselves to be stuck in the clutches of misery and be left behind.

The message is clear. If these men and women behind these automotive stories were able to learn how to “overdrive,” so should we.