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New streetwear collaboration launched

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H&M x Smiley is infused with full on retro vibes, designed for both men and women. / Photographs courtesy of H&M

H&M is proud to present a new streetwear collaboration together with the universal counterculture symbol Smiley. As a youthful symbol of defiant optimism, the campaign feels upbeat and vibrant with highlights from the 90s. The collection is infused with full on retro vibes, designed for both men and women.

The collection includes tie-dye hoodies, loose-fit denim and relaxed joggers, tees, rugby shirts and sport socks. Even fun, flippant accessories and key pieces like the pile vest and the puffer jacket.

The color palette is light purple, off-white, soft beige and solid black.

Majority of the collection is made using sustainable materials.

Smiley is a symbol of positivity that has influenced people around the world for almost 50 years, and a cult-status symbol within music, dance and art.

This collection is an exciting and playful mix of the 90s  — a decidedly retro vibe — with a hyper-modern touch. The Smiley x H&M collection will launch on November 30 in all stores nationwide, Zalora and at hm.com.

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