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Glamming up Alden Richards

The top GMA star’s new look is meant to reflect the transformation of his character in the upcoming return of the hit series ‘The World Between Us,’ airing on 15 November.



ALDEN Richards continues to scale new heights, renews contract with GMA Network. / PHOTOGRAPH COURTESY OF GMA-7

From boy-next-door looks to fashion inspiration, Alden Richards has evolved into a style of his own — which, he recently admitted, takes a lot of “conscious effort”.

The 29-year-old actor-TV personality had never considered himself a stylish guy. But he has a team of stylists that looks after his image as one of GMA Network’s “biggest homegrown talents.”

“This industry is very visual. It’s always about the looks… it’s the first judgment,” he said on 15 October at an online media conference for his contract renewal with the Kapuso network.

Present in person and virtually to witness the ceremony were all of GMA’s bigwigs.


Joining via Zoom were GMA chair and CEO Felipe L. Gozon; president and COO Gilberto Duavit, Jr.; executive vice president and CFO Felipe S. Yalong; GMA Films president and programming consultant to the chairman and CEO Annette Gozon-Valdes; senior vice president for Corporate Strategic Planning and Business Development and chief risk officer Regie Bautista; first vice president for Program Management Department Jose Mari R. Abacan; vice president for Corporate Affairs and Communications Angel Javier-Cruz; GMA Artist Center senior talent manager Daryl Zamora; and GMA Artist Center consultant Johnny Manahan.

‘I’M ready to take on edgier roles,’ Alden says.

On hand at Richards’ contract renewal were senior vice president for Entertainment Group Lilybeth Rasonable; first vice president for Drama Productions Redgie A. Magno; senior assistant vice president for Drama Productions Cheryl Ching-Sy; first vice president for Musical, Variety, Talk, Magazine, Specials & Alternative Productions Darling de Jesus-Bodegon; Senior assistant vice president for Alternative Productions Gigi Santiago-Lara; assistant vice president for Talent Imaging and Marketing Simoun Ferrer; first vice president and head of Regional TV and Synergy Oliver B. Amoroso; consultant for Comedy, Infotainment, Game & Reality Productions Bang Arespacochaga; and The World Between Us director Dominic Zapata.

For the event, Alden wore a gray mock turtleneck top under a double-breasted navy blazer, slim-fit black trousers and leather boots.

ALDEN Richards stays a Kapuso.

It was a far cry from his standard cotton shirts, jeans and sneakers outfits of the past.

The glam look, according to his production team, is meant to reflect the transformation of his character in the upcoming return of the hit series The World Between Us, airing on 15 November.

“This is one of the best projects I’ve done — I never thought I could do something like this. I experienced a lot to finish this project, and I’d like to believe we finished strong,” he said.

WITH designer Avel Bacudio who collaborated with Alden on athleisure collection for an advocacy in 2019.

Richards, who said he’s looking forward to his movie team-up with fellow Kapuso artist Bea Alonzo, declared that as he turns 30 in January 2022, he is ready to take on “edgier roles.”

He added, “Here’s to another 10 years and I’m really looking forward po to more beautiful projects and opportunities with the Kapuso network.”

The GMA honchos were all praises for the actor, who they described as talented and accomplished, yet consistently humble and kind.

AT the contract renewal of Alden Richards with the big bosses of GMA Network.

Last June, Alden’s Reality: The Virtual Reality Concert earned a finalist slot at the prestigious 2021 New York Festivals (NYF) “World’s Best TV and Films” Competition.

On top of being a trusted brand ambassador, Alden has been recognized as one of the 10 Most Influential Celebrities of the Decade at the 10th EdukCircle Awards.

He was recently given a Plaque of Appreciation for his participation in the benefit concert, Awit sa Pandemya, at the 12th Star Awards for Music, and Movie Actor of the Year at the recently held 36th Star Awards for Movies by the Philippine Movie Press Club (PMPC).