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New man at helm

Erroll brings with him a wealth of experience gained from close to three decades of working in the automotive industry with various established brands

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PHOTOGRAPH COURTESY OF UAAGI NEWLY-APPOINTED United Asia Automotive Group Inc. (UAAGI) president, Erroll E. Dueñas, eyes to drive Foton and Chery to be the country’s top automotive brands.

United Asia Automotive Group Inc. (UAAGI), the country’s exclusive distributor of Chery and Foton vehicles, has recently named Erroll E. Dueñas its new president, effective last 23 September.

Prior to the appointment, Dueñas was the vice president for Customer Service Division of UAAGI. He now reports directly to the board, led by its new chair and outgoing president Rommel L. Sytin.

In his new role, Dueñas is responsible for continuing to drive the group’s momentum in the challenging pandemic-constrained environment, including sustaining the success of its vehicle lineup and further enhancing the ownership and aftersales experience for Foton and Chery customers.

“Erroll brings with him a wealth of experience gained from close to three decades of working in the automotive industry with various established brands. With his new role as UAAGI president, complemented by his extensive expertise in aftersales, service and customer relations, I am confident that his leadership, together with strong support from dealer partners, will help us improve both the sales and the customer experience to further grow the Foton and Chery brands in the market,” Sytin said.

For his part, Dueñas divulged, “I can say that my humble beginnings have tested me enough to take on a new leadership role. I give credit to the people whom I’ve worked closely with, from the bottom ranks to top management. Learning the ins and outs of vehicle commerce all through these years made me value three key points: innovation, efficiency and leadership.”

“I clearly see the UAAGI institution with great minds harmoniously collaborating, and working smart together in attaining the same goals for the company,” he added.

The two brands have enjoyed robust and steady growth in defiance of the challenges posed by the ongoing pandemic. Foton is reaping the fruits of a nationwide surge in logistics transportation while Chery is riding the hugely popular crossover and sport utility vehicle wave.

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