While the Philippine economy is still caught in the grip of a pandemic, it is widely acknowledged that the real estate market has turned out to be remarkably resilient, rebounding fast despite stringent quarantines and surges in new coronavirus disease 2019 (Covid-19) cases.
Some credit may be given to how proptech companies are helping push the projects of leading developers during the pandemic, but more commendable is how homebuilders had transitioned to digital technology even before the onset of the health crisis.
One of the earliest to do so is BRIA Homes, one of the country’s top developers of best-value housing. In its drive to provide superior quality homes to ordinary Filipinos, the award-winning BRIA Homes quickly embraced digital technology to deliver more efficient services to their current and future homeowners.
The real estate company made sure to cover all aspects of the transition — reliable internet connections were set up in all its residential enclaves, property management went on the grid, and digital sales strategies were implemented.