Locally-owned brand Doggo’s story started because of its CEO’s long-standing passion for animals.
In an email interview, Doggo CEO Kurt Cheng shared that he was five or six-years-old when he would always ask his parents for a visit to the pet store. Now, he cares for five dogs, fishes and an entire aviary at home.
“I make sure to allot time for them no matter how busy I am. Every time I get home, I spend at least an hour with them after disinfecting myself. My pets help keep me sane. They are also my inspiration on why I chose the pet care industry,” Cheng said.
Whenever he was at pet stores in Hong Kong and the US, Cheng would see the wide range of quality products that aren’t available in the Philippines. Then, Doggo was born.
He said, “Doggo was born from the observation that quality products for fur-parents are scarce in the Philippines. Filipinos deserve excellent products, too.”
Doggo offers a full range of quality products from dog treats to accessories and grooming essentials for dog care. It has been in the top 5 brands on e-commerce sites in the country, winning the 2020 Winning Circle Award for Pet Supplies from Lazada.
“We initially launched Doggo exclusively online around 2019 before the products were sold in physical stores like Pet Express in 2021. Doggo grew more than 500 percent during this pandemic.
Some of our products were sold out in the first few months of arrival, and to prevent customers from having to wait long I had to airship fresh supplies from abroad,” Cheng said.
Part of the brand’s expansion line is to develop its own food product line.
“Dog food is the biggest category in the pet industry, this is where we will make the biggest impact. Providing pet owners with high-quality products at an affordable price will always be one of our priorities. We are hopeful for next year,” he said.
Cheng added that Doggo will also be ramping up its support to dog pounds and rescue efforts for stray dogs.