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Chocolates from around the world in one store

The SM Store Snack Exchange offers a wide variety of chocolate snacks and innovations from around the world



Chocolate was long considered as “food of the gods,” a delicacy of the elite. Believed to be both mythical and medicinal, chocolate has been used as aphrodisiac and energy booster around the world. The world’s love affair for chocolates started 5,000 years ago and has evolved from being a drink to a candy bar.

This love affair continues today at The SM Store Snack Exchange, a one-stop shop for snack items. Here, one can find a wide variety of chocolate snacks from around the world — from cream-filled bonbon to praline, from melt-in-your-mouth chocolates to single-source dark chocolate bar, from colorful chocolate candies to chocolate-dipped fruits.

Take a chocoholic’s tour of the world through the Snack Exchange’s chocolate selection, and discover the delightful and innovative ways each country celebrates chocolates.


Switzerland is known for cheese, mountains and smooth and creamy milk chocolate. In 1887, after many attempts, Swiss chocolatier Daniel Peter created the original formula of what was to become the first, successful milk chocolate. Before this, chocolate was not considered a delicacy, but was more of a medicinal food. Two ingredients, milk and cocoa butter, which make chocolate melt at body temperature, are a big part of the reason Swiss chocolate is so famous. One can find premium Swiss chocolate brands at Snack Exchange such as Lindt, which started in 1845 and has 370 shops around the globe; and Toblerone, the unique triangular shaped chocolate bar inspired by the Matterhorn, with its heavenly taste of Swiss milk, filled with natural honey, finest cocoa and almond nougat.


Belgium has been called the “Chocolate Capital of the World.” You can’t go to Belgium and not go to a chocolate shop. There are more than 2,000 around the country. Belgian chocolates are known to have a higher cocoa content, and filled Belgian chocolates such as truffles and molded pralines are very often in a fanciful shape and filled with butter creams and ganache.


Italy is passionate about its cuisine as it is for its art and culture. What makes Italian chocolate so good is that Italians care so much about the purity of ingredients and have amazingly combined the sophistication of dark chocolate and all the decadence of milk chocolate. Discover this with the Ferrero and Nutella lines at Snack Exchange. In 1942, Pietro Ferrero, a Turinese milkman, created the famous Ferrero Rocher, crunchy chocolate with hazelnuts on the outside of a wafer and a chocolate and hazelnut filling, wrapped in gold paper.

United Kingdom

Britain has been a nation of chocoholics since the 19th century, considered the golden age for cocoa-based creativity in the United Kingdom. It was during this time that Fry & Sons produced the first solid chocolate bar in 1847 and Cream Sticks, the first filled chocolate sweet in 1853; and Cadbury introduced Dairy Milk in 1905 using a higher proportion of milk. Soon, other brands like Mars in 1933, Milky Way and KitKat in 1935, Maltesers in 1936, and Aero and Smarties in 1937, followed, making UK a chocolate lover’s haven.

United States

American chocolates are sweet and delectable, and in the US, are a way of saying, “I love you.” Chocolates were even considered comfort food for the masses, when Milton Hershey produced large quantities of chocolate milk bars known as Hershey’s Milk Chocolate or “The Great American Chocolate Bar” at an affordable price. During the World War, chocolates were being rationed to the soldiers.

The Philippines

The Philippines was the landing point for cacao in Asia, making Filipinos consummate chocolate lovers. For generations, they enjoyed piping hot chocolate drink with tableya, a small chocolate tablet. Through the years, the government’s initiative to rehabilitate the cacao industry started with the emergence of small-scale chocolate makers such as Auro Chocolate which created world-class, bean-to-bar chocolate.

Other Asian countries

Other Asian countries have since developed their own chocolate treats. Japan has Meiji, with its bean-to-bar and organic chocolates for the health conscious, while Korea has Lotte’s Pepero, a thin cookie stick dipped in chocolate. More treats and snacks from Japan and Korea can also be found at SM Snack Exchange.

The SM Store Snack Exchange is now available online at or order via The SM Store Call to Deliver services at #143SM (#14376) and have a personal shopper assist you. For more updates and deals, follow The SM Store Snack Exchange on Facebook or via its online catalog on Viber (