Out lesbian skateboarder Margielyn Didal was tapped by the Philippine franchise of international fashion chain H&M to create a collection that reflects her personality and style.
The 22-year-old Didal won the gold medal at the 2018 Asian Games and was a finalist at the recently concluded 2020 Olympic Games in Tokyo, Japan. Although she did not win a medal, she was noticed for her social media posts, and many were amused and inspired by her spirit of fun and positive attitude. H&M, on the other hand, noticed her sense of style.
“A quick glance at her Instagram page would show her love for the oversized and relaxed street silhouette — a trend which has dominated since the 2010s. Her sense of style is one that defies societal norms. With a solid belief that fashion must be inclusive and should reach all gender identities and expressions, Margielyn has inspired us to create an exclusive collection that brings this message across,” H&M Philippines said in a statement.
Like many fashion brands, H&M also takes inspiration from sports and athletes including skateboarding.
According to H&M, “The world of skateboarding has always been connected to the world of Fashion. Looking back, the philosophy and aesthetic that skateboarders are known for have been experimented with since its origins.
This look has since been replicated by multiple brands and fashion houses which eventually gave way to the punk street aesthetic that is still used as a style reference today.”
H&M revealed that this is the first time they are “working with a woman to pick out exclusive looks for menswear as we want to have everyone the freedom to express themselves through fashion regardless of concepts or fashion categories.”
Didal is also a fan of the brand, specifically its Keith Haring Collection, and posted a photo on Instagram wearing one of its graphic tees.
The Skate Drop collection handpicked by Margielyn Didal was unveiled on 30 August, and includes contemporary streetwear pieces such as hoodies, tees, joggers, shorts and hats, that convey a relaxed and comfortable vibe. Several pieces sport Sesame Street characters and designs.
The campaign is a homegrown initiative with photographs shot in Didal’s home province of Cebu, and working with the skateboarding group Skate Pilipinas.
Didal also has a signature sneaker for footwear brand New Balance.