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MVP heir to pursue PLDT metamorphosis

This decision has been made less difficult by the knowledge that Al, with his long experience with PLDT and his competent qualities, would be able to take my place, without interruption or detriment to the progress of PLDT.

Maria Romero

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Photograph courtesy of PLDT Panlilio

A new leader took the helm of the country’s largest integrated telecommunications firm PLDT Inc. after its long-time captain Manuel V. Pangilinan passed the baton to Alfredo S. Panlilio.

At the 2021 PLDT Annual Shareholders’ Meeting last week, Alfredo S. Panlilio was appointed to concurrently serve as President and CEO of PLDT and Smart. Panlilio retains his post as Chief Revenue Officer of PLDT.

“This decision has been made less difficult by the knowledge that Al, with his long experience with PLDT and his competent qualities, would be able to take my place, without interruption or detriment to the progress of PLDT,” Pangilinan said.

“If I can be of service to Al and his team at any time, I shall not fail to help.”

“We see everything that you have put into this company, chair MVP, and I understand the weight of you entrusting us with the very responsibilities to which you have dedicated 23 years of your life. I resolve to build upon your legacy in PLDT,” Panlilio said.

He said he will continue to realize Pangilinan’s vision for PLDT of “a true customer-centric and leading-edge technology company that empowers all Filipinos in building a stronger nation.”

Aggressive buildup

Pangilinan joined PLDT as President and CEO in 1998, following the entry of Hong Kong-based First Pacific Co. Ltd., which Pangilinan founded in 1981.

Over the last two decades under Pangilinan’s leadership, PLDT has transformed from a primarily landline business into one that provided an array of innovative digital and data-driven services that serve customers while at home, at work or on the go.

Meanwhile, Panlilio first joined PLDT in 1999 as its senior vice-president for Corporate Business Group. He eventually became the head of PLDT’s Carrier Business Group before moving to Meralco in 2010, where he worked as senior vice-president for Customer Retail Services.

He returned to PLDT in July 2019 as Chief Revenue Officer, and was later appointed president and Chief Executive Officer of Smart Communications Inc.

A veteran executive, Panlilio has been a strong force in the world of business, in the telecommunications, information technology and energy service industries.

Since assuming his post as Smart Communications president and CEO of Smart and PLDT CRO, Panlilio has been able to significantly improve Smart and PLDT’s performance and group equity.
With customer-centricity as his driving force and true north, Panlilio has built a strong culture of teamwork, driving sustainable improvement and growth, breaking silos, synergizing different teams and driving real collaboration among the groups within the two companies.

Under Pangilinan’s guidance and Panlilio’s leadership, the company has returned to the growth path, gaining headway on market share against the competition — significantly moving the needle, in terms of profit or revenue.

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