Proving itself as a multi-industry consumer brand, Phoenix has introduced a new retail concept that gathers its businesses in one site.
Long known to be the fastest-growing homegrown institution, the country’s leading independent oil company solidifies its intent to expand beyond petroleum with the Phoenix Block, a multi-purpose retail compound that features a Phoenix gas station, a FamilyMart convenience store, a Phoenix SUPER LPG Hub, an Autoworx Plus automotive care shop, Posible digital payments and Limitless digital transactions.
Phoenix said that the site, located along Sucat Skyway, is also equipped with its own Wendy’s take-out and drive-thru counter, the first of its kind in Asia for the restaurant chain whose local franchise is also under its parent company, Udenna.
“The Phoenix Block is a great representation of what the Phoenix brand is today — more than just fuel. We may have started as a petroleum company, but we now offer a more extensive portfolio of products and services, offering a complete and cohesive selection of brands that complement a full lifestyle,” Phoenix president Henry Albert Fadullon said.
“This fully aligns with our vision to be an indispensable partner to Filipinos, and that means addressing as many of their needs as possible and integrating ourselves in more communities to provide our stakeholders with more value,” he added.
Spanning more than 3,000 square meters, the Phoenix Block at the Sucat Skyway is twice the size of the usual Phoenix station.
It is the first of its kind, setting itself apart by serving as a multi-purpose destination for the varying needs of motorists and the local community.
“From gassing up to paying bills, everyone can drop by the Phoenix Block and refuel, recharge and relax. Our aim is to make this place a staple element in the everyday life of the community, which refers to both the residents in the vicinity, and those who would frequent the area,” Phoenix assistant vice president for Retail Operations, Network Development and Non-Fuel Retailing Business Arnel Alban said.
He also added that the company is open to more partners who want to be part of the Sucat site, and other Phoenix Block developments in the future, saying, “We plan to replicate this project in more locations and make Phoenix a part of more communities.”