For the past 17 years, Swedish clothing retail brand H&M has collaborated with the likes of Versace, Maison Margiela, Balmain and Moschino, among other fashion designers.
It established H&M as a provider of price-accessible pieces from the high-end fashion partnerships.
This year, H&M teams up with London-based Irish designer Simone Rocha.
“Simone Rocha has been on the H&M wish list for some time. This collaboration offers a new audience the chance to own a special piece of design history,” said H&M creative advisor Ann-Sofie Johansson. “All of us at H&M have been so inspired to work with a female designer who spends much time thinking about contemporary femininity and womanhood and who is committed to excellence in craft and design, from the process of developing special fabrications, to pushing silhouettes, shapes and embellishments. Every garment within this collection is unique, special and the result of years of work and meticulous research.”
Rocha is the first Irish designer to grace the racks of H&M. Her attention to detail, along with her personal inter-ethnic heritage and myriad inspirations place her among the acclaimed designers of the present generation.
Simone Rocha x H&M will launch on 11 March the silhouettes, fabrications, embellishments, shapes and influences that have defined the Simone Rocha world, offering new twists on signatures and paying homage to key collections that have defined her brand story.
The collection will carry pieces prompted by Tudor courtiers, wild florals, portraits and photographs, dolls and playthings using materials such as tartan, beading, florals, pinks, reds and bespoke fabrications, developed in-house.