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Korean Cultural Center adapts to pandemic with new strategies

In 2021, KCC in the Philippines is celebrating its 10th anniversary with another webinar, an art exhibit, a feature on Korean literature, and the return of “Pinoy K-Pop Star” and the Korean Film Festival. It will also move to a new building in Taguig in August 2021




Clockwise: KCC director IM Young A, KCC general manager Lee Du-kyung together with KCC’s new building contractors.

The past months have put many things to a halt. But at the same time, it has paved the way for agencies like the Korean Cultural Center (KCC) in the Philippines to reinvent itself and its plans, reinforce its market and executions, revisit its purpose, and to realign its goals.

This year, the KCC has embraced new strategies and delved into other platforms, starting with the “Korea at Home” campaign last July.

To date, it has paved the way for competitions in the arts, food, dance, movies and music, as well as events such as “PKS Rewind: The Online Reunion Concert,” “2020 Korean Film Festival,” “2020 Phil-Kor Festival,” “Harmony: A Screening on Hope and Love,” and “Dream: A Family Fantasy Special.”

The KCC also launched “K-Healing: Overcome Together,” an assistance campaign for medical front-liners.

It also collaborated with the Bonifacio Arts Foundation Inc. on a webinar dubbed “The Role of K-Drama in Sharing and Shaping Culture Beyond Borders.” Participants included Korean professionals in K-Drama production, scriptwriting, and cultural exportation.

In 2021, the KCC is celebrating its 10th anniversary of strengthening the people-to-people exchange of culture between Korea and the Philippines. Planned events include another webinar, an art exhibit, a feature on Korean literature, and the return of “Pinoy K-Pop Star” and the Korean Film Festival.

The KCC is also looking forward to the opening of its new home. On 9 December, the groundbreaking ceremony for the interior construction of the new KCC building was led by KCC director IM Young-A and general manager Lee Du-kyung last December 9, 2020.

The building, located on Bayani Road in Taguig City, will formally open in August 2021.

The new KCC building will have a permanent exhibition space, multi-purpose audiovisual rooms and classrooms.

K-Culture followers can also expect the partial resumption of Korean language classes and regular cultural classes on Korean food, K-Pop dance, and taekwondo.

Follow KCC on and on Instagram, Twitter, YouTube via KCCPhil.