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RIP, Google Music

Sundy Locus



LATE unlamented Google Play Music. / PHOTOGRAPH COURTESY OF GOOGLE

Say your final goodbyes to Google Play Music as it joined last week the tech company’s great graveyard in the sky where Reader, Inbox and Google Plus now rest.

Whatever Google Play Music speaker you have will most likely be nothing more than a paper weight now as the app is gone and the website is a goner too, along with its user base.

While some part of the service may still be hanging tough, don’t be surprised when those too are lost forever.

Google Music debuted in 2011 as a beta announced alongside Google Movies on the Android market, the predecessor of Google Play. Google Music and Movies were intended to blunt the iTunes’ juggernaut.

“Until Music Beta launched, there was no music service at all from Google, just a basic local music player on Android,” reported science authority Ars Technica (AT).

“Google felt so strongly that it needed something to counter iTunes that, in the early days, it actually ended up shipping the Amazon MP3 Store in Android 1.0,” it added.

At the time, iTunes was lording it over the music industry as it allowed Apple users to buy music and movies from their phones and computers.

Google’s selling point during its early head-to-head with Apple was that since it is cloud based, there’s no need for physical, cable-to-cable connection to download music.

With the iPods, iPhones and PC using iTunes at the time, downloading means tethering the units with a cable. But not for long as Apple soon caught up with Google.

Now, both Google Music and iTunes are dead and buried, rendered obsolete by Spotify and other music streaming services that are cloud based, cheaper and with better audio quality.

“While Apple dragged the music companies, kicking and screaming, into the modern Internet era with paid-for downloads, Google couldn’t get a music license deal done during the beta,” AT reported.
At the time, Napster was also a hit but it ran into copyright infringement woes and was driven out of existence.