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Logitech goes K-pop

TDT

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LOGITECH has partnered with Riot to roll out the K/DA merchandize. / PHOTOGRAPH COURTESY OF RIOT

Gaming gear maker Logitech has hitched its horse to the K-pop bandwagon as it announced that it will collaborate with the biggest Korean bands to entice fans to buy its products.

Logitech said it will make a line of gaming gear inspired by the aesthetic of the K-pop band K/DA after the latter announced its comeback and upcoming EP before the year ends.

Also known for its audio products, Logitech has partnered with Riot to roll out the K/DA merchandize as well as League of Legends accessories.

Engadget reported that the initial lineup will include branded versions of Logitech’s popular devices like the G733 Lightspeed Wireless RGB headset, G304/305 gaming mouse and G840 mousepad.

“There’s also a G333 League-of-Legends-themed in-ear headset, and all the peripherals feature the light blue and purple color scheme the band is known for. The mousepad, in particular, shows artwork of K/DA’s members,” Engadget said.

“Prices start at $50 for the in-ear buds and mousepad, while the mouse and headset cost $60 and $130. These products are all available from today starting in China, and Logitech is promising ‘availability to the rest of the world in 2021.’”

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