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GMA exec joins The Wires judges’ panel




Zari Leonardo, GMA New Media Inc. assistant vice president for Digital Advertising Solution. PHOTOGRAPH COURTESY OF GMA-7

GMA New Media Inc. (GMA NMI) assistant vice president for digital advertising solutions Zari Leonardo was selected as one of the judges in The Wires APAC (Asia Pacific) 2020 awards.

The awards program is organized by ExchangeWire, a UK-based data and intelligence provider of global data and insight on marketing and advertising technology, and programmatic advertising.

The Wires APAC recognizes the best use of marketing and advertising technology across all aspects of media sales and media buying in the Asia Pacific region.

The Wires launched a separate program for the Asia Pacific region in 2019. The Philippine representative, Leonardo, will help assess the entries. She’s part of a panel composed of 18 respected advertising professionals and industry leaders in the region.

As AVP for digital advertising solutions of GMA NMI, Leonardo established operational efficiencies and processes to support simultaneous online campaigns. Since joining in 2016, she has made great contributions to the company’s digital business, including the creation of the digital ad solutions team that is credited for growing digital ad revenues by 300 percent.

She has also developed and implemented advertising solutions such as Brand Talk, which include branded stories, native advertising and social media advertising.

Prior to joining NMI, Leonardo was head of sales for celebrity news site

The Wires APAC awards winners will be announced online.