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Sustainable hub for the new-normal lifestyle

Vernon Velasco

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Primehomes is taking the Larossa Weekend Market seriously, coming at the heels of a successful launch. The market now also has its own niche in the property’s swanky Retail Pavilion. PHOTOGRAPH BY YUMMIE DINGDING FOR THE DAILY TRIBUNE @TRIBUNEPHL_YUMMIE

Recent challenging times have made a lot of bright ideas come out of the woodwork in Primehomes at Capitol Hills.

This time, it’s a concierge mobile app that functions as a ride-hailing service.

The app lets exclusively Larossa residents to command a shuttle that will take them from their residences to landmark commercial areas around these parts.

To make sure it’s compliant with the Interagency Task Force guidelines, the vehicle is retrofitted with acrylic partitions and can accommodate five — read: masked and face-shielded — passengers per trip.

Currently on its trial phase, residents are serviced by a single vehicle that plies the routes going to Robinsons Capitol Hills, UP Town Center, SM North and Seda Vertis North.

“Other developers may have a concierge app, but Primehomes’ is unique in that ours is the only app that offers a free shuttle service,” Larossa assistant brand marketing manager Edjames Larion said.

The concierge app also works as an interactive community bulletin board where Larossa residents can keep abreast with events, advisories, maintenance schedules and the want ads.

“We came up with an idea of no-touch transactions, where residents can access the Larossa Property Management Office through their phones. It’s easier than calling. It aims to assist and serve as a lifestyle accessory,” Larossa architect Jana Chua said.

 

Hey neighbor!
Primehomes’ imaginative approaches in caring for its unit owners have always been latched upon its commitment to foster a sense of community.

Which is why, while it offers a free ride to its residents for major errands outside, the developer has thought of ways to orchestrate everything so that, in a sustainable way, everything the community needs will be available in the neighborhood so that people will hang out in their own backyard.

In line with this, Primehomes is taking the Larossa Weekend Market seriously, coming at the heels of a successful launch. The market now also has its own niche in the property’s swanky Retail Pavilion.

“Right now, it’s really improving because we can see their marketing efforts. They’re really trying hard to make the members of the community very friendly to each other,” Larossa unit owner Benjamin Magcalen said.

A typical condominium-unit owner, according to Larion, doesn’t have the care in the world to go elsewhere around the property but the gates that lead to the outside world from his room on the top floor.

But not in Larossa, where developments are situated so that the unit owners cannot walk oblivious of the things going on around, which are conducive to making them participate in village affairs.

“In a condominium setup, you wouldn’t expect camaraderie. We are making a series of weekend markets because it creates connections with the neighbors,” Larion said. “We want to show our unit owners that, despite the COVID-19 hurdle, developments are taking place; that they don’t merely live in a house, but a community.”

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