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EXO’s Kai: Bobbi Brown’s first male muse?

Pauline Songco



KAI was chosen last year as Korea’s first male global ambassador for Gucci Eyewear. PHOTOGRAPH COURTESY OF IG/ZKDLIN

EXO’s Kai seems to be off to greater heights this year, following news on social media that he’s been chosen by cosmetics brand Bobbi Brown as its first male endorser.

In an Instagram post on 12 October by 1st Look Magazine’s editor-in-chief Kim Yoon-hee, Kai is seen holding a cake decorated with the message, “Kai x Bobbi Brown: Congratulations on becoming the first male muse for Bobbi.”

But the photo was deleted.

While Bobbi Brown has yet to comment, fans have sent good wishes to the K-Pop star, and the hashtag #KAIxBOBBIBROWN trended on Twitter.


WITH 1st look Magazine’s editor-in-chief Kim Yoon-hee.

In 2019, Kai was Korea’s first male global ambassador for Gucci Eyewear. He joined the likes of Chinese actor Ni Ni and models Delphi McNicol, Azu Nwogu and Jana Jonckheere for the campaign.

Currently Kai is not only busy promoting with SM Entertainment’s supergroup SuperM, but also preparing for his first solo album, set for release before the year ends.