When crisis strikes, your first instinct is to protect and care for the ones around you. Whether it’s your loved ones, friends, or neighbors. Indeed, a strong sense of community is being fostered these days, with many realizing that we are stronger, together.
With the same idea in mind, Mondelez Philippines has extended support to its community of Parañaque City for the COVID-19 crisis. The two institutions have long enjoyed a partnership, with the snack foods Company having called the City home for the past 57 years. A number of its employees also call Parañaque City home, which makes the sense of community even stronger.
“We are citizens of Paranaque City. In this time of need, we aim to help first and foremost the City which has welcomed us so warmly these past five decades,” shares Toff Rada, CGA Country Manager of Mondelez Philippines. “With the COVID-19 crisis we wanted to extend the same warmth and comfort through our snack products to the City’s front liners and communities.”
Mondelez Philippines has shared its snack products like Oreo and Tiger to the health front liners in Parañaque’s eight hospitals through partner Rise Against Hunger. The Company is also extendeding support for communities in the City which are in danger of facing hunger with brands like Tang through the Philippine Red Cross and the Philippine Business for Social Progress (PBSP). By working with some 30 organizations, Mondelez Philippines has also been able to distribute much-needed food donations to other cities in Metro Manila.
“We were able to distribute cookies to the healthcare professionals who are at the frontline of the COVID-19 crisis. We also distributed chocolates to children severely affected by the ECQ. These donations from Mondelez Philippines brought them tremendous joy because they have been reminded that they are not alone in this crisis,” shares Jomar Fleras, Executive Director of Rise Against Hunger.
“Thank you, Mondelez Philippines, for the donation of your products to Bayanihan Musikahan,” adds Elvin Ivan Y. Uy, Director for Operations, PBSP. The campaign, through the Samahan ng Nagkakaisang Pamilya ng Pantawid has currently reached the first batch of 16,000 targeted families, of which 189 are from Moonwalk, Paranaque. This is also in partnership with Caritas Manila. We come together as one community to respond to the needs of our urban poor communities. Thank you for being part of this!”
In the same way, the Parañaque City government has been very supportive of Mondelez Philippines’ continued operations to produce much-needed food through its plant in Sucat. Together, the two institutions work to ensure the safety and well-being of the skeletal workforce which report to the plant – while the rest of its workforce stays at home. The Company has similarly provided additional support for its people, including transportation to and from the Plant, on-site housing for those who need it, additional benefits and pay, and more importantly, stringent sanitation guidelines inside its facilities to protect everyone inside.
“We value “doing what’s right” as a Company, and that begins with our people and our community. Though we know we face a “new normal” moving forward, this focus on people first will not waver,” ends Rada.