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Virtual shopping assistant

A coined term for Shopping Ally or shopping ‘alalay’ (if one may want to call it), Sally elevates the consumer’s grocery shopping experience by helping them shop online for their household needs.

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Puregold celebrity endorser Luis Manzano. puregold

With a flurry of activities to deal with day in and out, it’s easy for many of us to miss doing the simple errands that require little to no particular deadline at all — like grocery shopping, for example.

There’s the working mom rushing home from the office to prepare meals for the family’s dinner or the young professional struggling to find that seamless balance between work and social life. Though their lifestyles are vastly different, they both need to do a chore that, at some point in their lives, they find grocery shopping tedious and time-consuming.

Enter Sally, a virtual shopping assistant from the newest Puregold Mobile application developed together with Globe Telecom. A coined term for Shopping Ally or shopping ‘alalay’ (if one may want to call it), Sally elevates the consumer’s grocery shopping experience by helping them shop online for their household needs and having these readily picked up at major Puregold supermarket branches.

company president Vincent Co (fifth from left) and Globe CEO Ernest Cu (third from right) with esteemed trade partners. PUREGOLD

“There is an ‘always panalo’ way when it comes to grocery shopping,” said Puregold’s vice president for Operations Antonio de los Santos.

This free mobile app allows users to choose where they would like to shop for their needs — from the 10 pilot Puregold branches listed on it. Shopping through this online service is as easy as typing the items they need on the search box or scanning the barcode for the products they would like to purchase.

Also reorder products from the Order History which is a feature that’s ideal for small and medium enterprises that need to replenish stock or get real-time responses about order status and other grocery-related inquiries through the ‘Ask Sally’ in-app chat.

“This app allows you to shop anywhere, anyhow. Whether you’re lying in bed, enjoying your break at work or even before your meeting starts. Para pagkalabas mo ng office, pick up na lang sa store (So as soon as you leave your office, you just pick up the groceries at the store),” De Los Santos explained.

the supermarket’s mobile app ‘Sally’s interface. puregold

Using the app thus allows users to skip the long lines in the cashier checkout. The assigned pickers and baggers will put together the shopper’s basket while waiting or before picking it up at the agreed time.

For now, app users can collect their groceries only at the 10 major Puregold supermarkets listed in the app. However, as De Los Santos shared, “We are looking to provide service in 100 stores by the end of 2020. Meanwhile, delivery is on the horizon. Madali lang naman (It’s easy) for us because we deliver orders for our members.”

Shoppers can also pay for their purchases in three ways: In-store by using cash, credit or debit card or through Gcash.

As Globe Telecom president and chief executive officer Ernest Cu remarked, “The openness of Puregold to try on new innovations… truly makes the experiences of the consumers better.”

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