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WorldHotels redefines luxury with Forbes Travel Guide partnership




FURAMA Resort Danang in Vietnam.

WorldHotels has announced its strategic partnership with Forbes Travel Guide today, collaborating with the global leader in hospitality ratings to redefine luxury and deliver exceptional guest experiences at its Luxury Collection hotels. This partnership is announced as part of the newly launched WorldLuxurySM Affinity Program, an exclusive, invitation-only support program designed to drive extraordinary travel experiences at WorldHotels Luxury Collection properties.

As part of the program, professionally trained mystery shoppers from Forbes Travel Guide, the leading authority on luxury travel, will be engaged to evaluate participating hotels and resorts. The partnership will play a critical role in building brand awareness among luxury travelers and travel advisors while delivering outstanding guest satisfaction at WorldHotels Luxury Collection properties. Partner hotels participating in the WorldLuxury Affinity Program will be receiving this exclusive annual quality shop by Forbes Travel Guide.

“The WorldLuxury Affinity Program leverages WorldHotels’ expertise in sales and marketing to create a unique offering for our Luxury member hotels who are well poised to cater to discerning travelers,” said Kristin Intress, chief executive officer of WorldHotels. “We strongly believe this initiative will create many new opportunities for both partner hotels and luxury travelers.”

Lotte Hotel Seoul

“WorldHotels has an impressive collection of upscale, independent hotels globally and we are very excited to work with their team to drive greater value to luxury hotels by championing extraordinary service,” said Filip Boyen, chief executive officer of Forbes Travel Guide.

Upon joining the WorldLuxury Affinity Program, hotels are offered powerful additional support in core areas such as marketing, public relations and sales. Luxury marketing campaigns encompass targeted communications through WorldHotels’ luxury database and select airline, credit card and advertising partners. WorldHotels’ strong relationships with top-tier publications will be utilized to elevate brand visibility through engaging storytelling. Hotels will also receive opportunities to boost their brand with representation at luxury travel agency sales calls and access to dedicated market events.

“The WorldLuxury Affinity Program is a tremendous strategic initiative for our Luxury Collection hotels and resorts,” adds Roland Jegge, president of WorldHotels APAC. “The Luxury Collection boasts a curated portfolio of stunning properties and by joining our invitation-only program, these hotels have even more potential to enhance brand awareness and drive improved revenue.”

Swiss Diamond Hotel Lugano

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