TAGUIG — Enterprise application software maker SAP, a company listed in the New York Stocks Exchange, said that it has joined the World Economic Forum’s Global Plastic Action Partnership community.
The cross-industry collaboration aims to create a cleaner ocean by 2030 by reducing the amount of plastics entering the ocean through the merging of old and new technologies.
In a statement, SAP reported its plan to launch the next phase of its so-called Plastics Cloud to allow businesses to shift rapidly to alternatives to single-use plastics.
Likewise, the company vows to invest in materials collection infrastructure. “SAP is committed to a significantly cleaner ocean by 2030,” said SAP co-executive officer and executive board member Christian Klein.
“We want to achieve this objective together with customers, non-government organizations, governments and partners. We will provide them with the tools, insights and solutions to eliminate waste and maximize resource productivity,” he added.
SAP said many of its customers have also made commitments to a cleaner planet and that it will support accelerating the move to a restorative and regenerative economy.
By updating the Plastics Cloud, SAP said it will help companies produce products more responsibly by providing global insights about the materials and where they go after their end life.
“This support will be based on local recycling infrastructures and policies in each city, region and country. It will allow them to calculate more accurately the environmental and business impact of using more recycled or reusable materials and packaging,” the SAP official said.
SAP said its software systems also help companies adapt to changing regulations, such as extended producer responsibility policies, while staying current with local markets, global standards and best practices.
The new Plastics Cloud offers links to a secondary materials marketplace based on Ariba Network, which connects packaging and consumer products companies to new sources of recycled plastics and plastic alternatives.
This will complement initiatives such as the UK digital waste map announced last year by waste-insights company Topolytics Limited.
Consumers, regulators, investors and employees are driving the momentum for business to drive responsible growth.
Experience management firm Qualtrics, a SAP company, has conducted a large-scale global study with the World Economic Forum to understand better the experience citizens around the world are having with various issues on the Forum’s sustainability agenda, including the use of plastics.
When asked what method they favor for reducing the harmful effects of plastics, nearly 50 percent of the 10,501 research participants said they prefer replacing plastics with other materials.
On the other hand, while vast majorities called recycling very important, only 30 percent of participants said recycling was the best solution to the plastics crisis.