After the recent eruption of the Taal Volcano in Batangas which affected thousands of Filipinos in Southern Luzon, the SM Group immediately mobilized Oplan Tulong Express, a relief operations program that gave assistance to the victims.
“SM has always been a partner of the community, especially in times of need and disasters. After the devastating calamity, we immediately reached out to those displaced by the eruption,” said Steven Tan, chief operating officer of SM Supermalls.
Spearheaded by the SM Foundation, the corporate social responsibility arm of the SM Group including SM Prime Holdings, Oplan Tulong Express served as one of the first responders and gave assistance to communities in forms of Kalinga relief packs, medical missions and medicines and other basic needs.
Upon the mobilization of Oplan Tulong Express, SM Foundation, SM Supermalls, SM Cares, and Philippine National Red Cross all worked closely together to help the victims as soon as possible.
They sent a truckload of over 2,500 six-liter bottled water to the evacuation centers in Batangas City and Lipa. They also prepared and delivered over 6,500 Kalinga relief packs to the evacuation centers and sorting sites.
These packs contained bottled mineral water, rice, ready-to-eat meals, and instant noodles. Oplan Tulong Express Booths were also activated right away to accept in-kind and cash donations in our 12 SM malls in South Luzon.
In partnership with SM Malls and SM Retail, there is also an ongoing Oplan Tulong Express Medical Mission in Lipa, Batangas, Bauan and Inosluban-Maraouy which can help with different medical cases that were caused by the eruption.