Cheap and cheerful capsule hotels are forever expanding from their Japanese cradle, including now in Milan where the tiny, stacked rooms are helping the Italian city cope with exploding tourist numbers.
With no-fuss convenience for both the city and transport links, digital connectivity and a social side among their chief selling points, the capsule hotels target the Generation Y crowd.
Some people, though, just stay out of sheer curiosity.
Croatian tourist Dragan Kupresanin, 31, said he wanted to try the room because “it looked like something new, futuristic style… those kinds of boxes that you sleep in.”
In the size of one standard hotel room, eight capsules — each measuring 1.45 by 1.45 by two meters (4.5 x 4.5 x 6.5 feet) — are stacked on top of each other, four above and four below, with an enclosed toilet space in the room and showers down the corridor.
Inside the capsule is a mattress with duvet and pillow, two charging plugs for mobile phone or laptop, a lockable cupboard for luggage and a bedside table.
The first capsule hotels were born in Osaka, Japan in 1979, travel blogger Agnese Sabatini told AFP. The tiny rooms took off thanks to commuters who had drunk too much or just missed the last train home.
Since then, the concept has taken off around the world, first in airports, from Paris to Moscow and Bangkok, and then in cities like Singapore, Seoul or Mumbai.
Nevertheless, in Europe, capsule hotels are rare outside of airports. There is for example the City Hub in Amsterdam and the Lucerne capsule hotel which opened in Switzerland at the end of 2018. Milan is the first Italian city to have a capsule hotel, but the company behind it, ZZZleepandGo, is expanding.
Capsule hotels will be open at six airports, including Milan and Warsaw, by year’s end, with Vienna and four in Brazil to swiftly follow, making it the biggest such company in the world, says chief executive officer Gianmaria Leto.
On top of adding five or six airports a year, “our objective is to create one or two (capsule) hotels a year over the next five years in main European cities,” said Leto, 32.
With the ambitious expansion plan, the Italian company said it expects its annual turnover to grow to 10 million euros ($11 million) in five years, compared to one million in 2019.
Sabatini says that “the only negative aspect of a capsule hotel is the feeling of being closed in, of claustrophobia, that some people get.”
Otherwise, it’s a win-win-win: “privacy, low cost, and all within reach of the city,” said the writer of the “I’ll B right back” blog.
The hotel, which can also be booked via the Airbnb website, attracts a varied clientele, and not just visitors to the city. Not all guests fall into the millennial category.
The hotel had an 86-year-old guest, and boasts a family room with four interconnected capsules. English language teacher Patricia Ann Wells, 48, stays here three nights a week and is equally smitten.
“I like it here because of the friendly environment. It’s like being at home,” she said.