SM Supermalls recently copped the prestigious Brand of the Year Award under the ‘National Tier — Shopping Center/Mall’ category 2019-2020 during the recently concluded World Branding Awards ceremonies held at the iconic Kensington Palace in London.
“This recognition affirms our vision to develop memorable lifestyle destinations for our shoppers across the Philippines and in China,” said SM Supermalls COO Steven Tan. “We will continue to bring family fun moments to all Filipinos through innovative retail facilities and global shopping experiences.”
Aside from SM, other winning global brands include Pandora (Denmark), Hennessy (France), Schwarzkopf (Germany), Charles and Keith (Singapore), Innisfree (South Korea), Spotify (Sweden), CoCo (Taiwan), Heineken (The Netherlends), Emirates (United Arab Emirates), Cadbury (United Kingdom) and Netflix (USA).
The selection of winners is determined through brand valuation (30 percent), public online voting (30 percent) and consumer market research (40 percent). SM Supermalls came out as the most exceptional brand in the Philippines to merit the said recognition, affirming the brand’s position as a household name in the country.