As Shopee leaves an exceptional business in 2019, the leading e-commerce platform in Southeast Asia and Taiwan is taking online shopping to the next level by making it more fun, customized, and interactive.
“Shopee had an incredible 2019. We achieved new milestones by staying true to our vision of making online shopping engaging and social. This is proven by our successful in-app games and features which continue to delight millions of users daily. As e-commerce becomes the norm in the coming years, the next challenge is to make shopping online more personal and customized for each user. Shopee believes this to be the future of online shopping and we are committed to making it a reality,” said Martin Yu, Associate Director at Shopee Philippines.
“I believe that online shopping should bring fun and joy to people. Everyone at Shopee is working hard to make shopping engaging, social, and personalized as e-commerce continues to evolve in our region. We are thrilled at what is to come in 2020 and we look forward to another fruitful year,” Yu added.
Shopee extended its market leadership in 2019, driven by its successful strategy to forge a social and engaging shopping experience. Fun is at the heart of the Shopee experience as its popular in-app games and features entertained shoppers across the region. Over 1 billion plays were recorded on Shopee’s wide range of in-app games in 2019 while 10,000 hours of content were streamed on Shopee Live a day on average.
Sellers and brand partners also saw tremendous growth on Shopee in 2019. Sellers across the region experienced a steady increase in orders throughout the year, especially during the busy year-end shopping period. In addition, more brands and retailers joined Shopee to reach more customers, as the product assortment on Shopee Mall doubled in 2019.
Powered by its successful strategy, Shopee was crowned the number one shopping app in Southeast Asia and Taiwan by Monthly Active Users in the second and third quarter of 2019. In addition, Shopee set new records during the year-end shopping season, highlighted by 80 million items sold in just 24 hours at its annual finale, Shopee 12.12 Big Christmas Sale.
The year 2019 was a fruitful and fulfilling year for Shopee Philippines, as it achieved several major milestones for users. For one, it provided non-stop entertainment for Filipinos by celebrating the beginning of the Christmas season with its first-ever TV show, Shopee 11.11 Big Christmas TV Special. Millions of Filipinos joined in the fun to catch their favorite celebrities, including Alden Richards, Maine Mendoza, and Heart Evangelista.
Sarah Geronimo joined in the fun to celebrate Shopee 6.6 – 7.7 Lowest Price Sale as Shopee brand ambassador. Shopee recorded millions of online views for its commercial with Sarah Geronimo for Shopee 6.6 – 7.7 Lowest Price sale.
Shopee deepened user engagement by rolling out in-app livestreaming feature in April to provide shoppers an innovative and social shopping experience. Consumers can also watch Shopee Live to score exclusive deals, connect with their favorite celebrities, and get Shopee vouchers.
Future of online shopping
Shopee foresees online shopping to be even more personalized, engaging, and social in 2020. In line with this vision, Shopee will introduce new platform innovations to bring users a fun and personalized shopping experience in the new year:
Shopee will deepen its use of artificial intelligence (AI) and big data to curate a more personalized shopping journey for users. For example in 2019, Shopee leveraged deep learning for its recommendation engine to bring users customized shopping suggestions based on purchase and browsing data.
Shopee will also innovate its collection of in-app games to bring users more fun and entertainment. In the Philippines, Shopee rolled out its latest horoscope game, the 2020 Fortune Forecast, to mark the beginning of the new year and to allow Filipinos to read their fortune for the year ahead.
Finally, users in all markets can expect an upgraded social experience through Shopee Feed by the first quarter of 2020. Shopee Feed offers various social functions for users to create content and interact with friends, fellow buyers, and sellers on Shopee.
Shopee provides customers with an easy, secure and fast online shopping experience through strong payment and logistical support. Shopee aims to continually enhance its platform and become the region’s e-commerce destination of choice.
Shopee has a wide selection of product categories ranging from consumer electronics to home & living, health & beauty, baby & toys, fashion and fitness equipment.
Shopee, a Sea company, was first launched in Singapore in 2015, and has since expanded its reach to Malaysia, Thailand, Taiwan, Indonesia, Vietnam and the Philippines. Sea is a leader in digital entertainment, e-commerce and digital financial services across Southeast Asia. Sea’s mission is to better the lives of consumers and small businesses with technology, and is listed on the NYSE under the symbol SE