MANILA — Would you buy a $75 scented candle if it smells like someone’s vagina?
Well, customers of Goop, the lifestyle goods company of American actress Gwyneth Paltrow, did after she offered one candle with the provocative name of “This Smells Like My Vagina Candle.”
The product was sold out within hours, according to reports.
Who wouldn’t want to smell such scent coming from a multi-awarded Hollywood star. Even those who don’t know the beauty who won the Academy Award for Best Actress in the historical romance film “Shakespeare in Love” released in 1998 might be tempted to buy the candle that the Goop website says “should put a vibe of fantasy, seduction, and a sophisticated warmth into the minds of those who smell it.”
Goop wasn’t trying to dupe buyers as it indicated some of the product’s ingredients: geranium, citrusy bergamot and cedar. The candle also defied online critics’ warning that it doesn’t smell like a real vagina.
It’s sufficient to say that Goop’s creative branding and sales pitch were effective in inducing the wild imagination of those who bought the “This Smells Like My Vagina Candle” or forget the fact that the smell of such private parts could turn them off.
For the company itself, the tact proved helpful in offsetting low sales of its other scented candles bearing boring names like Dirty Rose Candle, Pure Calm Wellness Candle and Rose De Mai Massage Candle.