The coming holidays mean numerous reunions, parties and get-togethers, so what’s a girl got to do? Unless you have a bunch of elves secretly tucked away in your closet to help out with your dress decisions or say, go to stylist on call, it’s a time to dread instead of enjoy.
Luckily, there’s R.A.F. to the rescue and with celebrity stylist Liz Uy streamlining the whole collection, it’s as if you have her personally assisting you in your styling clothing needs for this season.
This partnership, which gave birth to R.A.F. Holiday collection, also coincided with the inauguration of its new stand-alone flagship store at the Shangri-La Plaza Mall in Mandaluyong City.
“This season, we came up with our holiday collection and to make it more interesting, we invited Liz Uy to style and be the ambassador for the holiday season,” said R.A.F. owner Roxanne Ang Farillas.
The new Holiday 2019 collection features sleek, streamlined classics in sensational tones and bold dashes of geometric and organic prints and would seem to align with the ambience of the R.A.F shop and the brand’s strong, sleek and elegant vibe.
“We are very happy on how it turned out. Because as you can see, it elevated the brand because Liz is very good at styling,” Farillas said.
Before, the R.A.F clothes occupy only a space in the Plains and Prints stores, but Farillas felt it was about time to put the spotlight on the brand, which encompasses what a cosmopolitan woman should be.
“Just last year, we decided to focus on R.A.F. It has its own brand identity so we wanted to showcase what the brand is all about,” Farillas explained as she revealed plans to inaugurate a store in Cebu and go global as well.
On a personal note, Farillas said the independence of the R.A.F brand is “an opportunity for me to come up with pieces that I would love to wear and show who I really am.”
And the store serves not only to sell clothes, but as a shrine to every R.A.F. woman.
“An R.A.F. woman is career-driven. She knows what she wants, she appreciates details and she wants stylish clothes that are comfortable as well. She is someone who understands details and workmanship,” Farillas said.
She also describes the Filipina sense of dressing as “very stylish and very creative. They want to style their own clothes and mix and match.”
Liz Uy, who has been working with Farillas for a decade, is grateful for the opportunity to work on the holiday collection.
“We did three videos and it’s all for the holidays. We did one from November, December and January. For this holiday season, we really did a lot stripes and reds. While I was deciding what I had mind, if it should be R.A.F., then there should be ribbons and flair. For me, it makes a lot of sense,” Uy said.
The stand-alone R.A.F. store would carry a full line of clothes, including jumpsuits, playsuits and skirts and would focus on these for the moment, said Farillas.
To check out the collection, visit the Shangri-La Plaza boutique or head online at www.rafmanila.com and Zalora.