Reigning basketball MVP Giannis Antetokounmpo takes on the new season with renewed vigor.
The confidence level of the “Greek Freak” is at an all-time high after capturing the league’s highest individual honor last season, dominating his opponents on-court and overcoming common insecurities off of it.
Protecting Giannis from concerns of sweat and body odor so the MVP can keep his focus on leading his team to victory is Greek fragrance brand STR8. To help more men pursue an active lifestyle with no distractions, STR8 introduces the new STR8 Performance line.
The brand recognizes that while sweat is a product of hard work, it can be source of insecurity. Designed to minimize sweat and maximize confidence are four new deodorants with long-lasting effects up to 72 hours: the woody, aromatic Invisible Force, which uses anti-mark stealth technology to keep clothes and skin free of yellow stains; Fresh Recharge with its extreme, durable performance that releases freshness even through perspiration; Heat Resist; and Protect Extreme.
The STR8 White collection also offers four advanced, 3-in-1 shower gels for the hair, body and face. The Detox Power is perfect for deep cleansing, using active carbon and deo action designed to neutralize sweat, odor and bacteria. The Hydra Boost, meanwhile, answers refreshment needs. Feel invigorated with Energy Rush, which has a spicy top note and classic woody base. Or stay cool and fresh with Icy Cool, which has 12-hour deo action.
STR8 has been successful in Europe for over a decade and is making great strides in the Philippine market. Solely distributed in the country by IFACE Inc., STR8 is exclusively available at Watsons and SM Beauty Stores nationwide and at beautybeat.ph.