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First serviced residence in Iloilo



A COZY and inviting place to lounge in.

Asia’s real estate giant CapitaLand and its subsidiary, The Ascott Limited, bring the serviced residence concept to Iloilo  with a brand that aligns with the festive character of the center of growth in Western Visayas.

Set to heighten the multi-color Iloilo experience is Citadines Amigo Iloilo, the first international serviced residence in the bustling capital. The property welcomes all types of guests, from transient travelers to long-staying businessmen, with chic spaces designed to mirror the privacy of a home and the conveniences of a hotel.

Citadines Amigo Iloilo is the latest development in Iloilo City, which has flourished exponentially in the past decade as the country’s new investment hot spot. The economic growth  is  spurred  by  the  city’s  geographic centrality, cultural and heritage attractions and a number of growing industries, among which are the agri- business sector, IT-BPM and meetings, incentive, conventions and exhibitions or MICE market.



LANDSCAPE and pool area.

Citadines Iloilo’s pool that invites its visitors to take a plunge.

According  to Daniel Wee, country general  manager  of  The Ascott  Limited Philippines, Ascott is the largest international hospitality company in the Philippines with 25 properties, nine  of  which are operational and the rest to open soon. The company offers 4,300 units across key cities in the country, such as Metro Manila, Bacolod, Cebu, Davao and Iloilo.

Wee said that Ascott has an average occupancy rate of close to 80 percent under its award-winning brands, namely, Ascott, Citadines and Somerset, adding that the company is only set to grow stronger in the coming years.

“We are on track to achieve Ascott’s target of 6,000 units in the Philippines by 2020, as we continue to expand through management contracts, franchises, investments and strategic alliances,” Wee said.

Located in Iloilo City proper, Citadines Amigo Iloilo will present 121 rooms and complete facilities, including function rooms, fitness center, swimming pool and all- day dining restaurant. The design and services of the new property will be inspired by local influences, a key trait of the Citadines identity.

Citadines is originally from France and was acquired by Ascott in 2002. Since then, the global portfolio of  Citadines  has  grown  more  than  threefold,  becoming Ascott’s fastest growing brand.

Citadines operates on the idea of letting guests immerse in the liveliest cities in the world, with the flexibility to personalize services to suit each resident’s lifestyle. The mission is carried out in the Iloilo property in a number of creative ways.

One is the prominence of the hablon in the overall design of the space. Hablon refers to Iloilo’s traditional  weaving  practice  and its artisanal end product, which  is  traditionally made of local materials  such as piña, abaca and cotton. Another distinction  of the property is the unparalleled service of the local staff, as Ilonggos are renowned for their warmth and hospitality, adding familial comfort to the guests’ feel-at-home experience.

“Serviced residences  are typically fully-equipped  apartments, but  include concierge, housekeeping,  and other services  found in upscale  hotels,” said  Susan Salcedo, city manager of The Ascott Limited Philippines.

“The concept is designed for guests on extended visits ranging from a few days to a month or more, and who are looking for a more ‘home-like’ atmosphere than is offered by a typical hotel,” she added.

The new Iloilo property reflects the parallels between the dynamic brand and the spirited province. Citadines welcomes the savvy and those with the zest for life to experience  life  as  a  local,  while  Iloilo  continues  to  burst  in  color  with  a  vibrant economy and rich culture.

Guests can explore the booming urbanity of the city or experience its manifold attractions, such as the beauty of Cabugao  Gamay Island, the importance of Spanish-era churches like the Miagao Church, the spirit of the Dinagyang Festival or the flavors of batchoy and pancit molo.

Citadines Amigo Iloilo is the second Citadines property outside of Manila and the fifth overall in the Philippines. The first one is Citadines Salcedo Makati, followed by Citadines Millennium  Ortigas Manila, Citadines Bay City Manila and Citadines Cebu City.