Pink for health

Wonder why pedestrian lanes are pink in some streets in Cubao? This month, Araneta City is also painting its pedestrian lanes pink to spread awareness and encourage education regarding breast cancer.

It has been reported that the country has the highest incidence rate of breast cancer in Asia and in the world. In fact, one out of every 13 Filipinas are expected to develop breast cancer in their lifetime.

But all is not lost. Breast cancer is preventable and curable, with modern medicine starting to find solutions for this. At the same time, the number of breast cancer survivors has been increasing steadily.

All of this wouldn’t be possible without proper education and awareness, which is exactly what “I Pink I Can” hopes to provide for the Araneta City community.

To help support Breast Awareness Month this October, Araneta City held the I Pink I Can: Breast Cancer Awareness Event in the Gateway Mall Activity Area on 13 October at 3 p.m.

The City will be holding various activities meant to provide information on breast cancer, with Miss Universe 2011 3rd Runner-up Shamcey Supsup, who will also host the event, and sisters Dianne and Katrina Medina taking center stage to help in spreading awareness.

Aside from being a beauty queen, Supsup is also an advocate of awareness for breast cancer, as are TV hosts, sisters Dianne and Katrina Medina. The two will be sharing insights through inspirational messages and games they will hold for the audience.

There will also be talks given by the Philippine Cancer Society, Dr. Rachael Rosario and Vilma Quismondo, who is also a breast cancer survivor.

There will be different activities in between the talks such as a Bra Cup Filler Making and a DIY Pink Tee activity. Registration for the event will start at 11 a.m. Customers aged 20 years old and above who register can also avail of a free breast cancer screening.

“I Pink I Can” is presented by Araneta City in partnership with Philippine Cancer Society, Qualimed, Rustans, Tony and Jockey Salon, Michaela Lifestyle and Latt Liv. For more information and other Araneta City updates, follow @AranetaCity on Facebook, Twitter and Instagram.