In this day and age, judgment is a constant thing everyone receives especially for people who choose to step away from the trend and be different. By these cruel action, people end up being unhappy and unsatisfied with who they are and how they live.
Everyone has the right to be who they want to be and shouldn’t be ridiculed because of not following the norm. Top-selling and award-winning beauty soap Kojie.San encourages this concept through its “Command Beauty” campaign.
In empowering people to step out of their comfort zone and be braver and bolder, it allows happiness and confidence to thrive within everyone.
“Beauty isn’t just stripping down to the natural, it’s also going a little extra. It isn’t just being subtle, it’s also going all out and loud. Loving all kinds of beauty means loving all kinds of beauty no matter how bold it gets,” said Jann Kelcey Chua, Kojie.San senior brand manager.
The new BEVI
Beauty Elements Ventures Inc. (BEVI), the owner of Kojie.San, takes its operations outside the beauty industry to serve as an example that it is not just a beauty company and that it has the capacity to produce top-of-the-line and world-class products.
In an extravagant production, the brand introduced different products like Defensil which claims to be the first in the country to have 50 percent and 70 percent isopropyl alcohol; Pureganics, an all-natural skincare line; Bellic, another variant of whitening products; and Kojie.San Men for the company’s male consumers.
It also reintroduced its famous orange soap Kojie.San which now has a potent skin-lightening technology that activates skin-lightening ingredients when used called Zero Pigment Light.
Another new thing from Kojie.San is its umbrella brand for nutraceutical and cosmeceutical products. It also ventured into the pet industry through Breedwinner Inc. and pet care products called Top2Tail.