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SSI brands sign fashion pact

Salvatore Ferragamo’s CEO, Micaela le Divelec Lemmi, and representatives of 32 other brands signed the Fashion Pact during a meeting at the Elisee with French President Emmanuel Macron, who presented the initiative at the G7 Summit held in Biarritz from 24 to 26 August

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REPRESENTATIVES of companies who signed the ‘fashion pact’ at the Elysée Palace.

Several brands under the SSI Group Inc., such as Salvatore Ferragamo and Ermenegildo Zegna, have confirmed their commitment to protect the planet by joining The Fashion Pact, where major luxury brands, labels and companies set goals to reduce environmental impact in the fashion industry.

The Fashion Pact’s objectives draw on the Science-Based Targets (SBT1) initiative, targeting three key areas for safeguarding the planet:

• Stop global warming: by creating and deploying an action plan for achieving the objective of zero greenhouse gas emissions by 2050, in order to keep global warming below a 1.5°C pathway between now and 2100.

• Restore biodiversity: by achieving objectives that use Science-Based Targets to restore natural ecosystems and protect species.

• Stop single-use plastics: by reducing the fashion industry’s negative impact on the world’s oceans through practical initiatives, such as gradually removing the usage of single-use plastics.

These commitments are designed to be embraced by every company involved and backed by cross-sector initiatives, along with the deployment of innovation accelerators.

Ferragamo’s CEO Micaela le Divelec Lemmi and representatives of 32 other brands signed the Fashion Pact during a meeting at the Elisee with French President Emmanuel Macron, who presented the initiative at the G7 Summit held in Biarritz from 24 to 26 August.

“We are proud to be part of this initiative. Thanks to the Fashion Pact, for the first time, major fashion industry players are joining forces to take on the largest environmental challenges of our century,” Ferruccio Ferragamo, president of Salvatore Ferragamo, said. “Meeting today’s needs without preventing future generations from meeting theirs is an immense challenge that we must all resolve together.”

CEO of the Ermenegildo Zegna Group Gildo Zegna also shared, “Zegna is committed in sustainable projects: we are vertically integrated and able to manage key directional projects as the #USETHEEXISTING one based on the recycling and up cycling of natural and technical materials. The Fashion Pact will be, for our group, not the beginning of the sustainability journey, but the continuation of a commitment initiated by our founder Ermenegildo Zegna more than a century ago. That’s our legacy and our responsibility.”

Other SSI brands who have signed the Fashion Pact are as follows: Burberry, Gap Inc., Giorgio Armani, Hermes, Inditex, Prada, PVH Corp., Ralph Lauren, Stella McCartney and Tapestry.

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