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‘Pat’ your way to beauty

Hada Labo is a cult favorite among skincare enthusiasts because of its intense hydrating power brought by Hyaluronic Acid, one of its main ingredients 

Pauline Songco



DEMONSTRATING the Hada Labo patting technique that enables the product to be absorbed much faster.

With the kind of weather we have in the Philippines, searching for the right beauty regimen can be tricky. It takes some trials and errors to find products suitable for your skin type and, in most cases, it can take years to do so.

Hada Labo, a Japanese brand, aims to solve that beauty issue.

Literally translated to “skin laboratory,” Hada Labo is a cult favorite among skincare enthusiasts because of its intense hydrating power brought by Hyaluronic Acid (HA), one of its main ingredients.

“Hada Labo is all about hydration, most importantly with the skin type you have. Whether it is oily, dry, sensitive or a combination, you need to have a fully hydrated skin so the next products that you apply on your face will be better absorbed,” Jenny Arcellana, marketing head of Hada Labo Philippines, said.

PREMIUM whitening line.

Further developed with Japan’s upgraded formula and High Performance Penetration & Deep Moisturizer, Hada Labo infuses four types of hyaluronic acid to its products to fully hydrate the skin, from its surface to the inner skin layers.

The bestseller in the line recently launched in the Philippines is the Hada Labo Hydrating Lotion which ranked number one in Japan for 12 consecutive years, selling 55 million bottles.
“We just waited for the right timing to launch the brand here in the Philippines. We have a mixture of advance consumers who know of the brand and really knew these way before,” Arcellana added.

In a Japanese skincare routine, lotions are applied first before the moisturizer and after the toner. If you are not keen on using a toner after cleansing, the Hydrating Lotion does add a light layer of moisture to the face, thus serving a rich base for richer products that you would later on apply.

“Let’s say you use the lotion, the star product. You cleanse your face first and use it. Prep properly with the use of moisturizers or serums because the skin absorbs it better when it’s fully hydrated,” she explained.

JENNY Arcellana, marketing head of Hada Labo Philippines.

The entire Hada Labo line includes the Hydrating Lotion, Hydrating Face Wash, Hydrating Light Cream, Hydrating Water Gel, Hydra & Whitening Face Wash and the Deep Clean & Pore Refining Face Wash.

“Hada Labo has a specific application technique. It’s a patting motion to make sure that the product is fully and better absorbed because the texture and format of it is different. It’s a lotion, but it’s more of a liquid so when you pat it in, the absorption is much better,” Arcellana explained.

Now, Filipinos who want glowing skin no longer need to buy Hada Labo products abroad. You can get them now at Watsons stores nationwide and online at

“I think it would fit well with the skincare routine of Filipinos because it’s really crucial that you have hydrated skin. Whatever you use, whatever products that you’re used to. It’s perfect also with the humid weather we have,” she concluded.

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