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Paid membership in the Fitbit app leverages insights from 10-plus years of Fitbit data plus academic and medical expertise to deliver personalized programs, thousands of workouts, advanced insights, along with new challenges and reports coming soon — all to help you move more, sleep better and eat well

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FITBIT just got more personal with a paid subscription service that offers more tools that help track the user’s health data.

Fitbit just announced the launch of Fitbit Premium, a paid subscription service in the Fitbit app that uses your unique data to deliver Fitbit’s most personalized experience yet, with actionable guidance and coaching that helps users achieve their health and fitness goals. Premium leverages insights from 10-plus years of Fitbit data as well as academic and medical expertise that helps in movement, sleep patterns and food intake with customized programs, advanced sleep features, personal insights, thousands of workouts, new challenges and health reports. Premium will be available to any Fitbit user and to Fitbit Health Solutions customers through Fitbit Care.

The paid subscription service provides quality health and fitness tools, personalized guidance and coaching all in one place, enabling users to get a holistic view of their health that current offerings lack, all at an affordable price.

Our most personalised experience yet

Fitbit also collaborated with academic and medical experts from Fitbit’s Advisory Panel, which include clinical and exercise psychologists, nutritionists and sleep scientists. The service gives users access to a range of tools tailored to their concerns and which is based on their fitness level, goals, historical data, preferences and schedule.

Premium includes nine guided health and fitness programs that users get more sleep, wake up energized, increase their activity, manage nutrition and create lasting healthy habits. Programs include actionable coaching, daily tips and tricks, structured workout plans, relaxation tools, recipe suggestions and educational content.

For even more support to help users manage a condition, such as diabetes or weight loss, Fitbit will launch a personal, one-to-one coaching service in 2020, with a limited pilot targeted to roll out later this year.

PR asset of Fitbit Premium on Android, showing Today screen with insights. For placement into renders or lifestyle imagery only.

Better sleep for better health

In addition to the new guided sleep programs and new free sleep tools including Sleep Score and smart wake, Premium membership gives deeper insights about sleep along with personalized tools and guidance that help users achieve longer, more consistent and higher quality sleep.

At launch, comprehensive Premium sleep features include analysis of free daily Sleep Score, with a breakdown of the score and graphs that shows how it was calculated based on time asleep, deep and REM sleep stages and restoration.

Motivation to move more

In addition to guided programs and advanced insights, Premium membership provides you with access to thousands of dynamic video and audio workouts from certified personal trainers in the Fitbit Coach app that can be done anytime, anywhere.

Premium members will also have access to new adaptive challenges and games that introduce new metrics, including active minutes and distance, and the ability to customize the length of each challenge. These allow users with different activity levels to participate and stay engaged by working toward a common shared goal or tailoring their daily targets to their level.

New tools for proactive health management

Access to a wellness report lets users easily share their Fitbit data with their general practitioner, nutritionist or personal trainer.

This report is being developed with input from a range of medical professionals at leading facilities to ensure only relevant Fitbit data is shared to help facilitate meaningful discussions with providers.

It will include trend data and graphs, as well as additional analysis of activity, heart rate, sleep and weight data. In the future, users will be able to share insights and analyses around potential health issues.

Pricing and availability

Fitbit Premium will start rolling out in September 2019 at P519 per month or P4,190 per year. Local availability will be announced soon. Premium will be available in English in 17 countries via the Fitbit app this fall, expanding to additional languages in 2020.

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