The Philippines’ denim brand has found its newest denim girl and she’s social media’s Most Influential local personality.
Joining JAG Jeans’ roster of style stars is actress, singer, host and social media phenomenon Alex Gonzaga. With her witty Instagram posts and funny Youtube videos, Gonzaga has won the hearts of millions of followers on social media, while her engaging personality is what caught JAG’s attention.
As one of the country’s most popular content creators, the brand finds Gonzaga’s personality synonymous to what JAG stands for — authentic, original, vibrant, stylish, and values its customers like family.
With her youthful energy, genuine wit and humor, and sense of style, JAG sees her as the perfect brand ambassador and denim girl for its newest product line, JAG.
“I have always just wanted to be myself, to be comfortable with who I truly am… with my own brand of humor, my infinite energy and sense of style. JAG allows me to be all the things that I am,” Gonzaga said.
JAG Jeans especially created the JAG line for its younger market segment, featuring the latest in denim technology to keep up with today’s generation’s fun, active and creative lifestyles.
The line will feature some of her favorite pieces such as the non-stretch/ comfort stretch boyfriend jeans, the 360 flex jeans made of 4-way stretch fabric, the JAG hoodie, along with a collection of shirts and jackets bearing the line’s special logo. This particular JAG selection gave special attention to comfort and unique styling.
This season, the JAG line pays tribute to the modern denim girl — unafraid, true to herself, knows what she wants, and inspires the same in others, just like Gonzaga. The campaign theme exudes the 50’s diner denim chic vibe, featuring vintage Americana and bright neon lights.
At the recent JAG launch in Robinson’s Manila, Gonzaga gamely mingled and conversed with her fans and members of the media, treating them to a number of fun and games. In line with her inspiring people to flaunt their own unique style, special guests were invited to decorate their JAG denim jackets with special limited edition patches.
The activity kicked off JAG’s special promo where customers, for a minimum additional amount, may avail of special JAG patches that they can use to DIY their JAG jeans and jackets.
The JAG collection is available in all leading department stores and JAG boutiques nationwide.
For details, visit JAG Philippines on Facebook at www.facebook.com/jagjeans.