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Creative partnership



The Center for International Expositions and Missions, the export promotion arm of the Department of Trade and Industry (DTI-CITEM), will collaborate with the Cultural Center of the Philippines (CCP) to hold the Manila International Performing Arts Market (MIPAM) and CREATE Philippines from 19 to 21 September at the Tanghalang Ignacio B. Gimenez at the CCP Complex in Pasay City. Dubbed as MIPAM x CREATE PH, the event will showcase performing arts groups and various creatives for exhibits and networking activities aimed at fostering collaborations and creating new business opportunities in the creative industries sector.

“This event is a new path for us,” says CITEM executive director Pauline Suaco-Juan.“We want CREATE Philippines to transition from a local event to becoming an international festival for the creative industries. Joining hands with MIPAM is a unique opportunity to introduce CREATE PH to the international performing arts market.”

Alessa Libongco-Lanot.

“MIPAM x CREATE PH will be an excellent way to show what makes Filipino creativity among the best in the world,” she adds.

To kick off the partnership, CITEM and CCP conducted the Business of Performing Arts Capacity-Building Seminar series in select cities last July. Working under the theme “Bridging Business and the Arts,” this seminar aims to equip performing arts groups with the right skills and tools to maximize their resources and run their organizations professionally. Targeted participants for the seminar are artistic directors, marketing managers and company managers of performing arts groups.

The first leg of the seminar was held on 2 July at the Little Theater of Xavier University-Ateneo de Cagayan in Cagayan de Oro City. Hosted by the Xavier Center for Culture and the Arts, the seminar drew over 60 participants from 31 groups based in Cagayan de Oro City and neighboring cities in Misamis Oriental, Davao and Iligan. The participating groups were a mix of school-based and community performing arts groups as well as foundations and events management companies.

The Negros Museum in Bacolod City hosted the second leg of the seminar series, which took place on 9 July. There were 58 participants from 40 organizations coming from Bacolod City and nearby cities in the Negros Island, Iloilo, Cebu and Aklan.

The seminars began with welcome remarks from Hobart Savior, director of the Xavier Center for Culture and the Arts and Tanya Lopez, executive director of The Negros Museum.

Lopez called it a great opportunity for The Negros Museum to host a seminar on how performing arts groups can manage themselves and think of arts and culture as part of the business environment. “(We are) no longer on the side,” Lopez adds, noting that performing arts contributes to the growth of the community.

PJ Lanot shares pricing methods that can be adopted by the Bacolod participants.

Topics included in the seminars are managing business for the arts sector, basic branding principles and safeguarding intellectual property rights. The speakers for the seminar series are PJ Lanot, actor, host, entrepreneur and marketing mentor for DTI and GoNegosyo; Alessa Libongco-Lanot, visual artist and owner of Life After Breakfast, a brand and design studio based in Quezon City; and BJ Palattao, managing partner of the Palattao and Associates Law Office, which specializes in art law and intellectual property rights.

MIPAM x CREATE PH is a complementary exhibition event featured in the Manila International Performing Arts Summit hosted by CCP in celebration of their fiftieth anniversary. CITEM and CCP are calling on organizations and businesses in the performing arts and communication design industries to showcase their performance and portfolios by joining the event.

To know more about MIPAM x CREATE Philippines or to register as an exhibitor, contact the Creative Industries Division of CITEM at (02) 831-2201 local 227 or email [email protected] Interested participants can also check out the CREATE Philippines ( and MIPAM ( Facebook pages to get updates.