Filipinos have learned to live by health trends for the past years as the country grows more health-conscious. From curated meal programs, patronizing organic restaurants to ketonic diets, people have forgone their usual unhealthy diet for a more wholesome lifestyle.
Food traceability, a health trend that has swept European countries in the last decade, is being recommended to be part of a Filipino consumer’s life, too.
But what is food traceability? It is the ability of a person to have knowledge about the origin of the products he/she regularly consumes. In simplest terms, it is one’s capacity to track the source of his/her food, from its early production stages down to the last step, which is distribution.
According to the International Food Information Council Foundation, food traceability, as one of the top five food trends in 2019, encourages consumers to know how their food is produced, where it came from and the quality of its ingredients.
Through this food consciousness practice, consumers are able to raise broader questions about environmental sustainability while seeking brands with similar social values.
Leni Olmedo, country manager of Amway Philippines, says this process is important, as whatever food we ingest is entirely absorbed by our body.
If our system has enough nutrients, the concept of “hidden hunger” among Filipinos will decrease.
According to the data shared by DoST-FNRI, Filipinos suffering from anemia have decreased from 2013 to 2018. “But still, anemia is almost present especially among pregnant women because of the body’s natural process like menstruation. That only means intervention is needed and supplementation, like iron food intake,” Robby Tan of DoST-FNRI said.
“Consumers should have the right to know the story behind the products because their health depends on what they buy. It isn’t simply placing it on a label, it’s about letting them know while having peace of mind,” Olmedo added.
One of the company’s supplements, Nutrilite, undergoes the nine-step traceability process or “behind the label” method. Through food traceability, it is discovered that one of the supplement’s key ingredients, phytonutrient, contains a broad spectrum of whole other nutrients found solely in fruits and vegetables.
The company has practiced food traceability since the beginning and it will continue to do so, now with the help of its own farms and partner locations.
“At the end of the day, we just want Filipinos to feel confident about what they consume,” she concluded.
Alongside a healthy diet, it is recommended we closely monitor what we eat because oftentimes it is the cause of our sickness.